Building a Luxury Print System

Building a Luxury Print System for Lorindale

Some projects begin with a single deliverable and eventually evolve into a broader collection of printed brand materials.

Back in 2017, Lorindale, a concierge services company serving executives and high-net-worth individuals, commissioned a luxury membership guide as part of its client onboarding materials. The brief called for a black-and-gold visual direction aligned with the company's website and premium service positioning. Produced on black stock with gold foil and embossing, the booklet introduced Lorindale's services and membership packages through a clean editorial layout.

The project later expanded into a membership welcome box designed to hold the guide, membership card, and supporting materials. The same visual language was carried into the packaging to maintain consistency throughout the membership experience. A stationery package followed, completing a collection of printed materials built around the same typography, finishes, and design principles.

Across the project, Playfair Display and Questrial were used to match the company's existing website. Combined with black paper stock, gold foil accents, and embossed details, the materials formed a consistent visual identity across multiple formats.