Fernando Moux

Meet Fernando

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I design brands for businesses that sell a service or an experience. The kind of business where clients have to pay before they know if it's worth it.

In those businesses, price is rarely what loses the sale. Doubt is.

People study you before they ever talk to you. They compare, they look at the details, and they decide long before the first message. My job is to build the signals that make that decision easy. A brand system that shows the real value of what you do before anyone gets to try it.

I work with my own four-phase method, the Brand Route. Four weeks from strategy to final files.

01 · Starting Point. A briefing session to understand what you really sell, who you sell it to and why they should choose you.
02 · The Map. A brand report with your audience, competitors, value proposition, tone and archetype. It closes with two moodboards, so we choose a direction before I design anything.
03 · The Route. Two complete brand proposals: logo and variations, color, type and, depending on the project, illustration and social media.
04 · The Destination. Brand guidelines and final artwork, ready to use anywhere.

I don't bring a personal style to every project. I bring a process to find the one each brand needs. That's why none of my work looks like the last one.

Over 50 projects delivered for hospitality, food and drink, healthcare, technology, sport and industry. I'm building my branding studio from Patagonia, Chile, and I work remotely with clients across the Americas and Spain, in English and Spanish.

Let's talk: hola@fernandomoux.com