Fernanda Cala
RevOps & CRM | I help B2B companies fix messy CRMs
New to Contra
Fernanda is ready for their next project!
I reviewed a CRM with over 600 contacts.
Everything was in spreadsheets.
But the problem wasn’t volume.
It was this:
❌ No segmentation
❌ No clear ownership
❌ No follow-up
At that point, those leads weren’t opportunities anymore.
They were just...
