Feri Rahmatulloh
Creative Director & sriptwriter | Design| , Vidio editing
New to Contra
Feri is ready for their next project!
Project Title: Dynamic Commercial Motion Graphics: "The Iced Series" Product Showcase
Project Description:
A high-energy, visually engaging motion graphics promotional video for a premium beverage line featuring Iced Coffee, Iced Matcha, and Iced Tea. This project highlights advanced manual layering techniques, interlocking typography, and seamless transitions to deliver an upscale, commercial-ready digital advertisement.
Design Techniques & Motion Dynamics:
Interlocking Typography: Utilizing bold, structured headers strategically layered behind and in front of the isolated product assets to create a stunning 3D visual depth.
Seamless Transitions: Executed using precise dynamic cuts (Match & Move and Flow) to maintain momentum and smooth pacing as the canvas transitions between different vibrant product themes.
Vibrant Commercial Grading: Each product variant features a dedicated custom color block background (warm latte cream, vibrant matcha green, and refreshing tea tones) paired with color-coordinated fluid dynamic elements like splashes and powders.
Scope of Work:
Full video editing and layout execution in Canva including asset isolation, kinetic text placement, transition pacing, and overall commercial visual hierarchy.
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Project Description:
A modern, minimalist book cover design concept for "Al-Bayan: A Visual Guide to Modern Arabic." This project focuses on bridging the gap between historical structural harmony and contemporary editorial aesthetics, custom-tailored for high-end digital art and design showcases.
Design Philosophy & Elements:
1. Typography: Anchored by a clean, elegant serif primary heading (CMU Serif) for a sophisticated editorial look, balanced by a highly readable geometric sans-serif (Inter/Open Sans) for modern context.
2. Color Palette: An upscale composition featuring deep Emerald Green text, subtle Gold Amber accents, and an off-white background that reflects premium luxury.
3. Visual Motifs: Centered around a meticulously balanced minimalist Arabic geometric star emblem, capturing the essence of classic patterns through clean, contemporary linework.
4. Texture & Finish: Enhanced with a subtle organic paper/linen texture overlay to give the digital artwork a tactile, physical hardcover depth.
Scope of Work:
Full wrap-around jacket layout concept including the front cover, precise vertical spine typography with a mini accent emblem, and a structured back cover layout complete with justified synopsis block and barcode placement.
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Project Title: Chronicles of the Silent Sun
Role: Editorial & Typography Designer
Overview:
A high-concept sci-fi novel cover design concept focused on minimal yet high-impact visual storytelling. The design relies on a striking amber and golden color palette to evoke a cinematic, premium atmosphere that immediately draws the eye.
Design Process & Tools:
1. Visual Asset Generation: Used Leonardo.ai to create the core cinematic, atmospheric planetary imagery.
2. Typography & Composition: Designed in Canva using bold, all-caps sans-serif typography with wide letter-spacing to establish a modern, premium editorial feel.
3. Goal: Successfully expanded my design portfolio into publication design, showcasing the integration of advanced AI visualization with refined editorial typography.
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FEY ATELIER - Luxury perfume branding & Visual Identity
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