FEY ATELIER - Luxury perfume branding & Visual Identity

Project Overview

Fey Atelier is a premium brand identity project crafted for a luxury fragrance line. The concept focuses on blending timeless elegance with modern minimalist visual poetry. By utilizing a sophisticated color palette anchored by rich amber tones and clean, high-end gold line art, the visual identity aims to establish a powerful, upscale presence in the digital e-commerce market.

To achieve global studio-level standards, the project was executed through a highly efficient, professional creative workflow:

Concept Generation (Leonardo.ai): Used to render photorealistic amber glass bottle mockups with precise lighting environments to test how the brand identity translates onto physical products.

Asset Curating & Asset Layout (Figma): Leveraged for advanced vector alignment, grid precision, and assembling the final presentation templates to ensure optimal visual harmony.

Final Touch & Composition (Canva): Utilized to streamline social-media-ready layouts and fine-tune editorial asset placement for seamless platform delivery.