Felipe Cataldi
Stopping the scroll. Lowering your CPA.
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Project Overview:
A performance snapshot demonstrating the conversion engine my team builds for e-commerce brands.
The Strategy:
Beautiful videos mean nothing without sales. This case study shows what happens when you combine high-retention creatives with a highly optimized...
Project Overview:
I developed this high-retention UGC video ad to drive direct sales in the highly competitive health and supplement niche.
The Strategy:
The main goal was to stop the scroll immediately. I structured the hook in the first 3 seconds to address strong consumer pain...
Project Overview:
I created this highly visual UGC video ad tailored specifically for the beauty and fragrance e-commerce niche.
The Strategy:
In the beauty industry, you don't sell the product; you sell the feeling. The strategy was to use desire-based copywriting ("that smell...
Project Overview:
I designed this high-retention UGC video ad specifically for fashion e-commerce brands looking to scale on TikTok Shop and Meta Ads.
The Strategy:
Fashion ads need to be highly visual and fast. The goal here was to highlight the product's premium fit and...