Felipe Cataldi
Stopping the scroll. Lowering your CPA.
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Project Overview:
A performance snapshot demonstrating the conversion engine my team builds for e-commerce brands.
The Strategy:
Beautiful videos mean nothing without sales. This case study shows what happens when you combine high-retention creatives with a highly optimized Google Ads search structure.
Execution:
We successfully generated 32+ bottom-line conversions within a short window, maintaining a highly profitable CPA and eliminating wasted ad spend. This is the exact framework I use to scale brands when they upgrade to my full Growth Partner bundle.
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Project Overview:
I created this highly visual UGC video ad tailored specifically for the beauty and fragrance e-commerce niche.
The Strategy:
In the beauty industry, you don't sell the product; you sell the feeling. The strategy was to use desire-based copywriting ("that smell that people think you're rich") to create immediate aspirational value and drive impulse clicks.
Execution:
Designed with a clean aesthetic, fast-paced transitions, and dynamic text placement optimized for mobile viewing on IG Reels and TikTok.
(Note: This is a visual and pacing showcase. Final client deliverables can include full native English AI voiceovers and lip-sync adjustments upon request).
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Project Overview:
I designed this high-retention UGC video ad specifically for fashion e-commerce brands looking to scale on TikTok Shop and Meta Ads.
The Strategy:
Fashion ads need to be highly visual and fast. The goal here was to highlight the product's premium fit and tailoring while using strong direct-response sales triggers ("effortless elegance", "low price") to drive immediate action.
Execution:
Edited with fast-paced transitions, engaging lifestyle shots, and dynamic captions that keep the viewer hooked until the final call-to-action.
(Note: This is a visual and pacing showcase. Final client deliverables can include full native English AI voiceovers and lip-sync adjustments upon request).:
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Project Overview:
I developed this high-retention UGC video ad to drive direct sales in the highly competitive health and supplement niche.
The Strategy:
The main goal was to stop the scroll immediately. I structured the hook in the first 3 seconds to address strong consumer pain points (high cortisol, anxiety, and stubborn belly fat) and presented the Magnesium supplement as the ultimate, effortless solution.
Execution:
Edited with fast-paced transitions, engaging visuals, and highly readable dynamic captions optimized for mobile viewing. The final call-to-action is designed specifically to maximize CTR on TikTok Shop and Meta Ads.
(Note: This is a visual and pacing showcase. Final client deliverables can include full native English AI voiceovers and lip-sync adjustments upon request).
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