February First

We’re not here to speed it up, we came to slow it down. When the entire system is rushing towards a cliff, the last thing it needs is acceleration.

Traditional tech packs are meant to avoid costly mistakes, but are we avoiding mistakes, or avoiding the design process itself? A...

We’re Daria Zinoveva-Princey & Ana van Turnhout, fashion designers and sustainability specialists with years of experience in high-end fashion. At February First, we have created the Eco Tech Pack, a licensed technology that helps us design with sustainability in mind—planning the end-of-life cycle before a garment is even made.

I was rereading F. L. Zangrillo’s Fashion Design for the Plus Size yesterday , it has beautiful draping and pattern making notes, very cool. It also has those sweet nostalgic illustrations and that horrible nostalgic “problem zones” idea. still triggers me so much, still hear it...

I sometimes terrify my husband by burying garments in the backyard just to see what happens to them. It’s definitely not very scientific, but it mesmerises me how something can disappear completely. And that’s what brings me to what I actually wanted to talk about: the simplest...