Fatima Farrukh's Work | ContraWork by Fatima Farrukh

Fatima Farrukh

Creating designs and websites that leave lasting impression.

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Lahore, Pakistan

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Lahore, Pakistan

I built Brandify, an AI brand strategy tool for people starting a business who cannot afford a brand strategist Brandify guides users step by step to build their brand It starts with understanding the business (what it is, why it started, competitors, and ideal customers)Then it defines the audience by exploring their needs, problems, and trust factors. After that, it creates brand positioning by identifying differentiation and brand personality. Finally, it generates brand voic, messaging, and visual identity like colors and fonts At the end, users get a complete brand strategy showing how their brand should think, speak, and look in the market Check it out Live Project link:https://swell-wagon-57351211.figma.site/ Community link:https://www.figma.com/community/file/1649185768674851011

Cover image for CapCut Smash House: Burgers Worth

CapCut Smash House: Burgers Worth Talking About Main Direction Tag Direction A: CapCut as a Different Industry Concept Statement CapCut Smash House reimagines CapCut as a modern smash burger restaurant built around bold flavors, playful branding, and memorable food experiences. The concept transforms CapCut from a creative platform into a fast-growing food and beverage brand where every burger is crafted to be shared, talked about, and remembered. The goal was to create a complete burger brand that feels authentic, energetic, and culturally relevant while maintaining the bold and approachable spirit associated with CapCut. The visual identity combines custom typography, vibrant colors, playful illustrations, premium packaging, and modern advertising to create a brand that feels fresh, youthful, and highly recognizable. Every touchpoint, from the logo and packaging to posters and merchandise, supports the idea of serving "Burgers Worth Talking About." The final project includes a complete brand identity system featuring logo design, packaging concepts, advertising campaigns, restaurant applications, merchandise, and branded mockups that bring the CapCut Smash House world to life. Project Information Creator: Fatima Farrukh Work Title: CapCut Smash House: Burgers Worth Talking About Main Direction: Direction A, CapCut as a Different Industry Contact: fatimafarrukh.develovy@gmail.com (mailto:fatimafarrukh.develovy@gmail.com) Social: https://www.linkedin.com/in/fatimafarrukh12/ Board: https://www.capcut.com/ai-design?shareId=7645784245205762066

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