Farida Chinar
Graphic & Brand Designer
Lovea is a conceptual Milanese fine jewelry brand, imagined as a heritage house founded in 1920 on the principles of timeless elegance, quiet strength, and uncompromising craft. The challenge: give visual form to a brand that lives between opposites between gold and restraint, between a century of history and a woman buying her first piece today, between softness and steel.
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Lovea is a conceptual Milanese fine jewelry brand, imagined as a heritage house founded in 1920 on the principles of timeless elegance, quiet strength, and uncompromising craft. The challenge: give visual form to a brand that lives between opposites between gold and restraint, between a century of history and a woman buying her first piece today, between softness and steel.
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Atouché | Identity for handmade tableware
The brand creates exclusive handmade tableware made from natural materials (ceramics, porcelain, wood).
The metaphor of the project — "the author's mark" — is closely related to the name and reflects the author's handwriting of a master who creates art objects with his own hands.
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Atouché | Identity for handmade tableware
The brand creates exclusive handmade tableware made from natural materials (ceramics, porcelain, wood).
The metaphor of the project — "the author's mark" — is closely related to the name and reflects the author's handwriting of a master who creates art objects with his own hands.
The name — "atouché" is of French origin and means "touching", which directly refers to the manual process of creating dishes that store the warmth of hands and turn every meal into a small ritual.
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