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Fabrice Faure-Grise
Framer Expert with a Sonic Twist
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Working a client project that needs web audio?
Pick the wrong library and you'll burn an afternoon fighting the wrong API.
The shortcut: Howler.js plays files. Tone.js makes sound. 90% of client briefs only ever need the first one.
Full decision tree (with code examples) here:
supadark.com
Tone.js vs Howler.js: Web Audio Library Guide - Supadark
Tone.js and Howler.js both handle web audio. Here is how to choose the right library for your next project.
Most designers I talk to add audio at the very end of a project.
Everything's locked — layout, typography, interactions. Then: "can we add some sound?"
That's the wrong moment. Audio built in after the fact sounds like it was built in after the fact. Users notice, even when they...
Hey everyone 👋
Just published a deep dive into how Netflix and Disney+ use sonic branding in completely opposite ways—and why both strategies work.
Netflix: Abstract, synthesized, culturally neutral. Works across 190+ countries without favoring any region.
Disney+: Orchestral,...
The Roadmap to Sonic Success. [Save This]
Here is the cheat sheet for the Sonic Branding Process:
1️⃣ Understand: Define Personality, Values, & Mission.
2️⃣ Research: Audit internal sounds & competitors.
3️⃣ Strategy: Map touchpoints & define the "Vibe."
4️⃣ Create: Compose logos,...
supadark.com
What is the process for sonic branding?
Supadark shares insights on Productive Design, Sonic Branding & Website Audio Strategy: “What is the process for sonic branding?”
Close your eyes. Can you name these brands just by sound? 🎧
We spend millions on logos and color palettes, but what does your brand sound like?
In a world where screen time is competing with "ear time" (podcasts, smart speakers, streaming), Sonic Branding has moved from a...
supadark.com
What are some examples of successful sonic branding?
Supadark shares insights on Productive Design, Sonic Branding & Website Audio Strategy: “What are some examples of successful sonic branding?”