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Fabrice Faure-Grise
Framer Expert with a Sonic Twist
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For freelancers selling one-off creative deliverables: the ceiling usually isn't your rate. It's the shape of the transaction.
A sound pack — or a logo, or a template — ends at delivery. Revenue only ever tracks new work, never the catalog you already built. Which means one slow...
supadark.com
How Music Producers Can Turn a Sound Pack Into a Sonic Branding Retainer
A sound pack sells once. A sonic branding retainer pays every month. Here’s how music producers make the jump — and what changes once they do.
If you design brand identities and skip the sound, you're leaving the most repeated asset on the table. A sound logo is 1–3 seconds — played at app open, at checkout, under a logo animation. For freelancers and studios it's a clean add-on to a visual identity engagement, but...
supadark.com
How to Design a Sound Logo: A Production Playbook
A sound logo is the smallest, most repeated asset in a sonic identity. Here is how to design one from brief to delivery: anatomy, gesture, production, and the tests that separate a memorable mark from noise.
Working a client project that needs web audio?
Pick the wrong library and you'll burn an afternoon fighting the wrong API.
The shortcut: Howler.js plays files. Tone.js makes sound. 90% of client briefs only ever need the first one.
Full decision tree (with code examples) here:
supadark.com
Tone.js vs Howler.js: Web Audio Library Guide - Supadark
Tone.js and Howler.js both handle web audio. Here is how to choose the right library for your next project.
Most designers I talk to add audio at the very end of a project.
Everything's locked — layout, typography, interactions. Then: "can we add some sound?"
That's the wrong moment. Audio built in after the fact sounds like it was built in after the fact. Users notice, even when they...
Hey everyone 👋
Just published a deep dive into how Netflix and Disney+ use sonic branding in completely opposite ways—and why both strategies work.
Netflix: Abstract, synthesized, culturally neutral. Works across 190+ countries without favoring any region.
Disney+: Orchestral,...
