Hammed Shittu 's Work | ContraWork by Hammed Shittu Hammed Shittu
craft idea to brand Shopify website for brand business
Build furniture ecommerce website
The website was designed with different dimensions
Hero selection that solve audience attention
Feature product that audience needs
Trust pilot icon
Product page design
Before after design
Checkout page
Policy page
The case study of the website is improving customers attention and brings attention and make audience understanding about the product and capture cta improvements checkout page Build furniture ecommerce website for furniture company
The case study of website
Build hero selection that talk about the brand identity
Add before and after product
Product signature
Add newsletter
Add marquee logo flow
The furniture website build brand to increase visitor attention and capture leads of visitor build lipsticks ecommerce website change
change hero selection
add product image the speak about brand
add marquee slide
add before after product Case Study Title: Scaling a Beauty & Cosmetics Brand with a Multi-Category Shopify Architecture
1. Executive Summary
Client Category: Beauty, Skincare & Personal Care
Scope of Work: Shopify Store Development, UX/UI Design, Collection Architecture & Mobile Optimization
Primary Objective: Build a clean, trustworthy, and scalable e-commerce platform capable of featuring multiple product lines effectively.
2. The Challenge
Selling across diverse categories (skincare, cosmetics, bath & body, fitness accessories) requires a clean layout that prevents visual clutter while guiding visitors seamlessly to checkout.
Key Challenges Addressed:
Navigation Complexity: Organizing multi-category product lines without confusing buyers.
Visual Trust: Establishing a high-end luxury aesthetic for skincare and cosmetics products.
Conversion Optimization: Creating quick paths to product selection and checkout across mobile and desktop.
3. Solution & Technical Highlights
Structured Collection Directory: Built a visual 12-category icon/grid navigation (Bath & Shower, Face Care, Body Butter, Cosmetics) enabling instant item discovery.
Promotional Banners & Hero Sections: Positioned high-impact visual banners with direct "Shop Now" call-to-actions to push targeted seasonal sales.
High-Conversion Product Layouts: Highlighted product titles, price tags, and quick-add buttons across specialized collections (e.g., Body Butter Creamy, Face Body Care, Dada Diamond Collection).
Mobile-First Responsive Layout: Ensured seamless scrolling, fast load times, and touch-optimized buttons across mobile viewports.
4. Impact & Results
App-Like Mobile Navigation: Effortless category browsing on smartphone screens.
Increased Product Visibility: Visual collection grids increased cross-category product discovery.
Higher Conversion Potential: Frictionless "Add to Cart" and direct buy buttons streamlined user purchasing flow.