Evgeny Elgin
Senior Brand Designer / Art Director w. 10+ years experience
- $1k+
- Earned
- 1x
- Hired
- 6
- Followers
Simulated Beauty is the concept and campaign for 4th drop of hrlsn.co (https://hrlsn.co) apparel brand — a collection of eight pieces exploring the space between organic and digital aesthetics.
The collection combines complex structural silhouettes, generative prints made by hands with audio-reactive project in Touch Designer, technical materials, original dyeing techniques and hand-finishing, drawing from computer vision, motion-tracking systems and generative art.
At the edge of a synthesis between nature and technology, the drop explores the tension between identity, privacy, uniqueness and new forms of beauty.
1
99
Closer /F&B/
The brief was to build a restaurant brand from the ground up — concept, identity, signage, storefront, packaging, social media, and music podcast layouts — designed to align with the space's architectural concept and sit within a distinct aesthetic and cultural niche.
The identity of Closer lives on the edge of focus —
where observation turns into participation, and closing
the distance creates presence. Typography draws on the punk aesthetic of the late '70s, blurred through photocopying
to amplify the feeling of live intervention with space.
0
38
Seasonal identity for Beat Film Festival. The challenge: create a concept where cinema helps audiences process a turbulent cultural and historical moment — staying relevant and resonant rather than offering escape from it.
The identity metaphor for BFF is a shared journey —
audience and festival alike searching for solid ground.
"Get on Board" is an invitation to hop into the same boat, riding together the waves of emotion sparked by film and shaped by the turbulence around us. Beat becomes the lighthouse in that storm — a sense of safety, belonging, and a moment worth sharing.
31
61
5.2K
Gear of Whatever is the concept and campaign for an hrlsn.co apparel brand, built around adaptability and versatility.
A refined form designed to move effortlessly between contexts — equally functional and relevant across different environments, situations and ways of life.
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49