Simulated Beauty is the concept

Simulated Beauty is the concept and campaign for 4th drop of hrlsn.co apparel brand — a collection of eight pieces exploring the space between organic and digital aesthetics.

The collection combines complex structural silhouettes, generative prints made by hands with audio-reactive project in Touch Designer, technical materials, original dyeing techniques and hand-finishing, drawing from computer vision, motion-tracking systems and generative art.

At the edge of a synthesis between nature and technology, the drop explores the tension between identity, privacy, uniqueness and new forms of beauty.