Every great story starts with an opening. A book. A door. A cut.
This is CapCut reimagined as a cultural institution — a living archive where the wordmark is a library you can scan, every letter a world waiting to be opened.
Direction A: CapCut as a Cultural Institution.
Documentation of the creative process (https://docs.google.com/document/d/16CI7fgi6uu0x_cCtcaJV9dBuxTXVXYgHGIfsfvXyRjg/edit?usp=sharing)