The blog publishes three things: product reviews with affiliate links, decorating guides, and original editorial series. Design Around the World is one of them — it follows how design expresses itself in different countries, with India and Brazil published so far.

The posts don't come from personal testing. They come from research: manufacturer specs, historical context, material behavior, cross-references. The idea is to gather in one place the kind of information usually scattered between a product catalogue, a specialist forum, and an encyclopedia.

Take a look → Link

All images on the blog were generated using Google Flow, with prompts structured in collaboration with Claude. The process was not prompt-and-publish. Each image went through a curation layer: does it match the post's tone? Does it feel like it belongs to the same visual world as the others? Does it carry the elegance the blog requires without feeling sterile? Does that reflect reality?

Most generated images were rejected. The ones that stayed are the ones that could have been taken by someone who understood what they were photographing.

AI-generated text in design tends toward two failure modes: it becomes verbose when asked to be elegant, or it invents details that cannot be verified. Both were systematically removed.

The editing process had clear rules: cut words that exist to sound sophisticated rather than to mean something; replace any claim that lacks a traceable source; rewrite any sentence that a reader would skim rather than read. The AI provides structure and research base. The final voice: direct, verifiable, interested in the subject rather than in impressing the reader — is the result of revision.

The goal was never a beautiful text. It was a text that makes you want to keep reading.