Ernest Oricha
Brand Strategist, E-commerce & Shopify Expert
New to Contra
Ernest is ready for their next project!
Absolutely. Here’s a ~1,200-character version written to make store owners stop, think, and keep reading.
The Psychology Behind High-Converting Shopify Product Pages
Why do some Shopify product pages make you want to click “Buy Now”, while others make you leave, even when the...
Why Your Shopify Homepage Is Losing Sales Before Customers See Your Products.
You might have great products, competitive prices, and a beautiful Shopify store but if your homepage doesn’t guide visitors, you could be losing potential customers before they even reach your products.
Why Consistent Branding Increases Repeat Customers
Getting a customer to make their first purchase is important. Getting them to come back is even more valuable. One of the often-overlooked factors behind repeat purchases is consistent branding.
Customers interact with your brand...
Is Your Shopify Store Ready for Black Friday? A Complete Checklist
Black Friday can bring a huge wave of shoppers to your Shopify store—but increased traffic also exposes problems you may not notice during normal business days.
A slow website, confusing navigation, broken...
This an amazing work@Filip Panov
*Humanizing an AI Kid's Coffee Brand*
For this challenge, I developed a complete brand identity for a fictional kid's coffee brand (Детско Кафе- In Cyrillic alphabet as my primary script, I felt it would be a unique decision), documenting every stage of the creative process...
