Emmy Olugoke
Product & Web Design for Ambitious Startups
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While designing the brand identity for Pulse AI (a product design case study), I kept coming back to one question:
Can this brand work everywhere, not just on a landing page?
Instead of designing a single logo, I designed a system:
• Primary wordmark
• Dark & light versions
• Monochrome logo
• App icon
• Favicon
• Clear-space rules
• Typography
• Brand colors
Great brands aren't memorable because they're complicated.
They're memorable because they're consistent.
Every decision should make the product feel more trustworthy, from the favicon in a browser tab to the hero section on a website.
Looking forward to applying this system across the full product experience.
Built in Figma.
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What makes a SaaS website feel premium?
Over the past few days, I've been designing a fictional AI startup called Pulse AI to sharpen my product design and Framer workflow.
My goal wasn't to create another trendy landing page.
It was to answer the questions every visitor asks within the first few seconds:
• What does this product do?
• Is it for me?
• Why should I trust it?
• Why is it different?
• What should I do next?
Every section, animation, and interaction was designed to remove friction, not add decoration.
The hero focuses on clarity.
The product demo tells a story.
The motion supports understanding instead of distracting from it.
Looking forward to sharing more from this case study over the coming days.
Built with Figma and Framer.
#figma #framer #framerwebsite
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