Emiliano Martinez Navarro
Data-driven CRO for ecommerce growth
New to Contra
Emiliano is ready for their next project!
Mobile UX isn’t about aesthetics. It’s about survival.
In an ultra-distracted world, your site is browsed in crosswalks and waiting lines. If it’s not built for chaos, you’re losing money. 💸
3 Rules for Mobile CRO:
The Single-Thumb Rule: Important buttons must be within thumb-reach. If they need two hands, they’re gone. 👎
Visual Honesty: Kill the fluff. Show the product, the price, and the CTA immediately. No distractions. 🎯
Micro-Moment Speed: If it’s slower than a traffic light change, they’ve already closed the tab. 🚦
Your site needs to sell to someone with 10 seconds of attention. Are you converting those moments, or letting them slip away? 📱✨
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🧠 Most websites don’t have a traffic problem.
They have a measurement problem.
If your tracking is wrong, everything built on top of it becomes unreliable:
• Your reports
• Your analysis
• Your strategy
Many teams try to optimize conversion rates, improve UX, or scale marketing campaigns… while the data behind their decisions is incomplete or inaccurate.
Before optimizing anything, ask yourself a simple question:
Are you actually measuring what matters?
Because without reliable data, optimization becomes guesswork.
Good measurement isn’t just a technical setup.
It’s the foundation of every growth strategy.🔥
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When a user uses the search bar on your website, they already know what they want.
Purchase intent is high.
Your job is simply to guide them to the right product.
But many ecommerce sites fail when the search returns 0 results.
Instead of helping the user continue their journey, they just show a message like:
"Sorry, we couldn't find what you're looking for."
That’s a missed opportunity.
A better approach is to redirect that intent with:
• Similar products
• Popular categories
• Best sellers
Two different approaches to empty search results below.
Which one works better: A or B?
Small UX decisions like this can have a big impact on conversion rate.🚀
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How to improve interaction on a landing page?
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¿Qué pasa por la cabeza del usuario antes de realizar una compra?
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Small conversion analysis report
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