Emiliano Martinez Navarro
Data-driven CRO for ecommerce growth
New to Contra
Emiliano is ready for their next project!
When a user uses the search bar on your website, they already know what they want.
Purchase intent is high.
Your job is simply to guide them to the right product.
But many ecommerce sites fail when the search returns 0 results.
Instead of helping the user continue their journey, they just show a message like:
"Sorry, we couldn't find what you're looking for."
That’s a missed opportunity.
A better approach is to redirect that intent with:
• Similar products
• Popular categories
• Best sellers
Two different approaches to empty search results below.
Which one works better: A or B?
Small UX decisions like this can have a big impact on conversion rate.🚀
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How to improve interaction on a landing page?
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¿Qué pasa por la cabeza del usuario antes de realizar una compra?
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Small conversion analysis report
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