Boost Ecommerce Sales: Optimize for Zero Result SearchesBoost Ecommerce Sales: Optimize for Zero Result Searches
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Emiliano's avatar
Emiliano Martinez Navarro
• 14h
When a user uses the search bar on your website, they already know what they want.
Purchase intent is high. Your job is simply to guide them to the right product.
But many ecommerce sites fail when the search returns 0 results.
Instead of helping the user continue their journey, they just show a message like: "Sorry, we couldn't find what you're looking for."
That’s a missed opportunity.
A better approach is to redirect that intent with:
• Similar products • Popular categories • Best sellers
Two different approaches to empty search results below.
Which one works better: A or B?
Small UX decisions like this can have a big impact on conversion rate.🚀
CROeCommerce ManagementUX DesignHotjarGoogle AnalyticsFigmaecommerceconversionoptimizationconversionfocuseddesign
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