I was hired to design a modern, interactive website that better communicated the company's unique selling proposition (USP).

I led the design of a key feature aimed at streamlining multi-team collaboration within the Squiz Digital Experience Platform (DXP).

I delivered a responsive Framer engineered website at pace for AI insurance company Testudo.

I led the design of the B2C patient booking funnel for Scan.com, aiming to streamline the process for patients booking medical scans.

Utilising iOS design principles and frameworks, I designed a streamlined a user experience to help Tennis and Pickleball players perfect their game.

I led a transformative project at Santander Bank, where we aimed to overhaul the user search experience on their digital platforms.

I spearheaded the redesign of the Papa John’s pizza ordering app, collaborating closely with a talented team of engineers and brand designers.

Led myHub’s redesign for SSCL, improving user experience and efficiency. Achieved 83% CES, 15-point NPS rise, saving £100M+, with £400M forecasted by Oct 2023.