Native applications that engage and simplify day to day life.

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About this service

Summary

With extensive experience across multiple sectors I bring a wealth of knowledge and creativity to every project I undertake. My journey through industries as diverse as healthcare, finance, e-commerce, and entertainment has equipped me with a deep understanding of the unique challenges and opportunities each sector presents. This allows me to design solutions that are not only visually stunning but also finely tuned to meet the specific needs of your users.

I’ve honed my skills in creating seamless experiences across iOS, Android, and other platforms, ensuring that no matter where your users are, they enjoy a consistent and intuitive experience. I thrive on the challenge of balancing platform-specific guidelines with the need for a unified brand experience, and I’m passionate about crafting designs that resonate on every device.

Beyond my technical skills, it has been my buoyant personality and leadership that make working with me an inspiring and collaborative experience. I’m not just a designer—I’m a partner in your project’s success. I lead with positivity, bringing energy and enthusiasm to every interaction, whether I’m mentoring a team, presenting to stakeholders, or brainstorming innovative solutions. My approach is always hands-on, and I’m deeply committed to fostering a creative and supportive environment where ideas can flourish.

In every project, my goal is simple: to create beautiful, user-centred designs that make a real difference. I’m not just building apps; I’m crafting experiences that connect with people, simplify their lives, and bring your vision to life in ways that exceed your expectations. With me, you’re not just hiring a designer—you’re gaining a dedicated partner who’s as passionate about your project’s success as you are.

What's included

  • Platform-Specific UI/UX Design

    I will design a user interface (UI) and user experience (UX) specifically tailored to the platform (iOS, Android, etc.) you are targeting. This ensures that your app leverages platform-specific guidelines and design principles, providing an intuitive and seamless user experience. Tasks: - Study platform-specific design guidelines (e.g., Apple’s Human Interface Guidelines, Google’s Material Design). - Create UI components that align with platform standards (e.g., navigation bars, tab bars, material components). - Design interactions and gestures optimised for each platform. - Develop wireframes and prototypes that adhere to platform-specific best practices. - Conduct usability testing on each platform to validate the design’s effectiveness. - Iterate on the design based on feedback and testing results.

  • Cross-Platform Consistency

    I will ensure that your app maintains a consistent experience across different platforms (iOS, Android, etc.), while still respecting each platform's unique design language. This helps users transition smoothly between devices and platforms. Tasks: - Identify and standardise core UI elements across platforms. - Adapt platform-specific components to ensure visual and functional consistency. - Create a style guide that outlines cross-platform design principles. - Design interactions that work seamlessly across multiple devices and screen sizes. - Validate consistency through cross-platform usability testing. - Provide guidelines for developers to maintain consistency during implementation.

  • Industry-Specific App Design

    I will design a native application tailored to the specific needs and standards of your industry. Whether you’re in healthcare, finance, e-commerce, or entertainment, the design will align with industry trends, compliance requirements, and user expectations. Tasks: - Conduct industry research to understand key trends, user needs, and regulatory requirements. - Design user interfaces that align with industry-specific branding and functionality. - Create user flows that address the unique challenges and use cases within your industry. - Develop prototypes to validate design solutions with industry stakeholders. - Ensure compliance with relevant industry regulations (e.g., GDPR for data privacy, PCI DSS for finance). - Iterate on the design based on industry-specific user feedback and testing.

  • Multi-Device Experience Design

    I will design a cohesive experience that works seamlessly across multiple devices, including smartphones, tablets, wearables, and even TVs. This ensures that users can engage with your app regardless of the device they are using. Tasks: - Identify and map out key user journeys across different devices. - Design adaptive interfaces that adjust to different screen sizes and resolutions. - Create responsive layouts that provide a consistent experience across devices. - Develop interaction models that account for different input methods (touch, voice, remote control). - Conduct device-specific usability testing to validate the user experience. - Provide guidelines to developers on how to implement responsive and adaptive designs.

  • App Icon and Branding Design

    I will design an app icon and branding elements that stand out in app stores and on users’ home screens. The design will reflect your brand’s identity and resonate with your target audience, increasing the likelihood of app downloads. Tasks: - Analyse competitor app icons to identify trends and opportunities for differentiation. - Design multiple app icon concepts that reflect your brand’s identity. - Create branding elements such as splash screens, loading animations, and in-app banners. - Test app icons across different backgrounds and screen sizes to ensure visibility and clarity. - Iterate on the icon design based on feedback and testing. - Provide all necessary assets in required resolutions for both iOS and Android platforms.

  • App Store Optimisation (ASO) Design Assets

    I will create visually appealing design assets for App Store Optimisation (ASO) to increase your app’s visibility and attractiveness in app stores (iOS App Store, Google Play). This includes screenshots, promotional graphics, and video previews. Tasks: - Analyse top-ranking apps to identify effective design strategies. - Design app store screenshots that highlight key features and benefits. - Create promotional graphics that comply with platform requirements. - Develop video previews that showcase the app’s functionality and user experience. - Optimise all assets for different screen sizes and orientations. - Provide A/B testing recommendations to evaluate the effectiveness of ASO assets.

  • Localisation and Internationalisation Design

    I will design your app to be easily localised and internationalised, ensuring it can be adapted for different languages, cultures, and regions. This process will help expand your app’s reach in global markets. Tasks: - Design UI layouts that accommodate text expansion for different languages. - Ensure that date, time, and currency formats are adaptable to different regions. - Develop a system for managing localised assets (e.g., images, icons, and text). - Collaborate with localisation teams to integrate translated content smoothly. - Test the app across multiple languages to identify and fix localisation issues. - Provide guidelines for maintaining localisation and internationalisation throughout the app’s lifecycle.

  • Native App Prototyping and User Testing

    I will create interactive prototypes of your native app and conduct user testing to validate the design before development begins. This process helps identify usability issues early and ensures the app meets user expectations. Tasks: - Develop high-fidelity prototypes using tools like Figma, Sketch, or Adobe XD. - Integrate platform-specific interactions and animations into the prototypes. - Recruit and screen participants for user testing sessions. - Conduct usability testing sessions, either in-person or remotely. - Analyse user feedback to identify areas for improvement. - Iterate on the prototype based on testing results and prepare it for handover to developers.

  • Performance Optimisation Design

    I will design your app with performance optimisation in mind, ensuring that it runs smoothly and efficiently on all target devices. This includes optimising design assets, interactions, and overall user experience to reduce load times and improve responsiveness. Tasks: - Optimise UI assets (e.g., images, icons) for faster loading and smaller file sizes. - Design interactions that minimise CPU and battery usage. - Develop layouts that reduce the need for excessive scrolling or complex navigation. - Test the app on various devices to identify and address performance bottlenecks. - Collaborate with developers to implement performance optimisation techniques. - Provide guidelines for maintaining performance standards throughout future updates.

  • Accessibility Design for Native Apps

    I will ensure that your native app is accessible to users with disabilities, meeting WCAG (Web Content Accessibility Guidelines) and platform-specific accessibility standards. This includes designing for screen readers, colour contrast, and other accessibility features. Tasks: - Audit existing designs for accessibility compliance. - Design accessible UI elements that are easy to navigate and interact with. - Implement colour schemes that meet contrast requirements. - Ensure compatibility with screen readers and other assistive technologies. - Conduct accessibility testing with users who have disabilities. - Provide detailed accessibility guidelines for developers to follow during implementation.

  • Post-Launch Design Support

    I will provide ongoing design support after your app has launched, ensuring that it evolves based on user feedback and market trends. This includes regular updates, feature enhancements, and design iterations. Tasks: - Monitor user feedback and app store reviews to identify design-related issues. - Analyse app usage data to uncover opportunities for improvement. - Design new features and enhancements based on user needs and market trends. - Conduct regular usability testing to ensure continuous improvement. - Collaborate with developers to implement updates and new features. - Provide ongoing design support for app maintenance and future releases.


Skills and tools

Mobile Designer
UX Designer
Product Designer
Atlassian
Figma
Principle

Industries

Apps
iOS
Android

Work with me