I'm a firm believer that high tides raise all ships.
With a law firm client, we saw results across NB and branded campaigns with the inclusion of upper funnel programmatic. The client saw a major increase in phone call leads and CTR as programmatic steered higher quality clients...
I love crossover work! SEO can be a powerful keyword tool for SEM - informing digital marketers of opportunities for keywords we've never utilized. Recently I was able to build a list alongside an SEO colleague of paid keywords that converted versus SEO keywords that garnered...
Just because you can do more, doesn't mean you should.
Recently I had to have a reality reset with one of my long-time online retail clients. This client loved testing platforms, loved testing tech, and had stretched their budget to the breaking point by spreading it across too...
Huge wins with Google Ad's new Channels beta!
I wanted to better understand why my healthcare client's Pmax campaigns weren't as efficient as I expected them to be. I found we were opted in for the Channels beta, so I decided to deep dive into where and how we were driving leads....
