I love crossover work! SEO can be a powerful keyword tool for SEM - informing digital marketers of opportunities for keywords we've never utilized. Recently I was able to build a list alongside an SEO colleague of paid keywords that converted versus SEO keywords that garnered...
Just because you can do more, doesn't mean you should.
Recently I had to have a reality reset with one of my long-time online retail clients. This client loved testing platforms, loved testing tech, and had stretched their budget to the breaking point by spreading it across too...
I'm a firm believer that high tides raise all ships.
With a law firm client, we saw results across NB and branded campaigns with the inclusion of upper funnel programmatic. The client saw a major increase in phone call leads and CTR as programmatic steered higher quality clients...
Huge wins with Google Ad's new Channels beta!
I wanted to better understand why my healthcare client's Pmax campaigns weren't as efficient as I expected them to be. I found we were opted in for the Channels beta, so I decided to deep dive into where and how we were driving leads....
