Build Digital & Media department of 35 people from scratch
Built business case to create a Digital & Media department. Gradually obtained approval for 35 FTEs and hired most of them externally. Defined roles & structure
Marketing Strategist
Business Strategist
DTC eCommerce launch in 5 markets
Launched DTC (direct-to-consumer) eCommerce in five European markets. This included leading a multifunctional project team & hiring the ongoing business team.
eCommerce Marketer
Marketing Strategist
Business Strategist
Multi-year Digital Transformation Roadmap
As Digital, Media & eCommerce Sr Director, I defined the Digital Transformation Roadmap for EMEA & obtained multi-million $ investment to make it happen.
Marketing Strategist
Business Strategist