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DTC eCommerce launch in 5 markets
Elisa Pogliano
eCommerce Marketer
Marketing Strategist
Business Strategist
Mattel
Launched DTC (direct-to-consumer) eCommerce in five European markets. This included leading a multifunctional project team & hiring the ongoing business team.
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Multi-year Digital Transformation Roadmap
Build Digital & Media department of 35 people from scratch
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