Elena Ruiz
Independent designer creating thoughtful visual identities
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DBI, a Plymouth-based business incubator for the BAME community and other minority ethnicities, wanted a refreshed visual identity to communicate its mission of empowering young entrepreneurs.
Packaging design for a Spanish entrepreneur. The packaging combines a traditional aesthetic with the textured look of Kraft paper and illustrations inspired by classic print techniques.
A typographic tribute to the architecture of Plymouth City Centre. The alphabet evokes a modernist aesthetic through a pictorial visual language.
Custom packaging design for a Spanish entrepreneur. The design explores iconic imagery from Valencia & Jamaica to create a playful yet balanced visual language with a distinctive personality.
Collage artwork for the Blue Monday campaign, Cornwall Airport Newquay.
