Revitalize Your Brand: DBI Seeks Creative Visual Identity

Revitalize Your Brand: DBI Seeks Creative Visual IdentityRevitalize Your Brand: DBI Seeks Creative Visual Identity

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Elena Ruiz

• 1d

DBI, a Plymouth-based business incubator for the BAME community and other minority ethnicities, wanted a refreshed visual identity to communicate its mission of empowering young entrepreneurs.

Brand Design Visual Design Adobe Illustrator Adobe Photoshop

Gabriel de Castro

pro

• Mar 8

A personal art direction study inspired by Aperol.

Concept: “Fresh dip like a…🔥”

This project explores the refreshing sensation of summer — that instant feeling when you dive into a pool or take the first cold sip of a drink under the sun. The idea was to translate that moment visually through a mix of photography and bold graphic shapes.

By blending cut-out photography with fluid and geometric forms, the compositions create a sense of movement and immersion, as if the images themselves were dipping into color and freshness.

The goal was to create a playful and contemporary aesthetic that captures the light, social, and refreshing spirit associated with Aperol.

This is a personal creative exploration of how graphic forms and photography can merge to express the feeling of a refreshing summer “dip”.