SCISM: Visual Identity for Urban Streetwear

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VITA — Y2K & Retro-Futurism A trendy brand card for a media studio that captures the high-energy, retro-future vibe. It’s more than a contact card—it’s a physical portal to a digital portfolio. Key features: ★ Bespoke Logotype: A custom brand mark designed from the ground up to ensure 100% uniqueness. ★ Cultural Relevance: Y2K-inspired aesthetics and violet tones designed to attract a younger, design-forward demographic. ★ Frictionless Flow: Strategic QR placement on the back to instantly connect physical meetings with digital photobooks. Business Goal: Establishing a bold, recognizable signature that turns a brief encounter into a long-term digital connection. All files are delivered production-ready (CMYK & bleeds) for a seamless transition from screen to print.

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Fleuraison — Organic Minimalist Floristry Artisanal Storytelling: Fleuraison Floral Studio Translating the organic soul of a boutique flower studio into a minimalist visual identity. This design focuses on "perceived value"—making the brand feel as premium as its arrangements. Key features: ★ Organic Palette: Earthy sage-green tones that project freshness and high-end artisanal quality. ★ Botanical Artistry: Halftone floral illustrations that bridge the gap between vintage charm and modern clean layouts. ★ Strategic Minimalism: A layout designed to let the brand’s professional authority speak for itself. Business Goal: Elevating the brand's aesthetic to justify premium pricing for bespoke event curation. High-quality, technically precise layouts ready for professional printing to help a local business stand out in a saturated market.

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Experimental Identity: The Personal Credential A personal brand card designed as an avant-garde artifact. Moving away from corporate standards, this piece mimics a vintage ID badge to grant "access" to a creative world rather than just sharing contact info. Key features: ★ Lo-fi aesthetic with grainy B&W portraiture. ★ Typewriter typography for a raw, "classified" feel. ★ Custom wrinkled plastic overlay for a tactile, hand-held vibe. Designed to be a conversation starter that leaves a lasting memory.

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Elena Kornilova

Multidisciplinary Designer | Identity • Digital • Print