Kateryna Serdiuk
Senior Product UX/UI Designer · Fintech & SaaS · AI-powered
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5 things founders do instead of talking to users.
1. Redesign the landing page.
2. A/B test the button color.
3. Add another feature.
4. Request a full UI overhaul.
5. Redesign the landing page. Again.
6. Things that actually help: talk to users.
CleanBee is a startup platform operating on an "Uber for cleaning" model. Its goal is to provide clients with an easy way to book professional cleaning and cleaners with a flexible source of income. When I joined, the company had a functioning but flawed product that hindered this mission.
