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A two-week brand sprint for Charles & Charlotte & Consulting, or C&C&C for short.
This one was really fun. The challenge was figuring out how the brand could evolve from Charles & Charlotte’s already unique design language into something new for their venture into consulting.
We created something intentionally unconventional, with a lot of different pieces working together across typography, graphic design, 3D assets, motion, and digital.
The process was also a nice balance of new and old tools. Around 90% human, 10% AI. Using AI where it actually added something, while keeping the ideas, experimentation, and design decisions human.