Figma Website Design for a Premium Rug Pad BrandFigma Website Design for a Premium Rug Pad Brand
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Rug Pad Wizard: a Figma design for a premium rug pad brand.
One site for two buyers, trade dealers and homeowners.
Post image
Kazi Mohammed's avatar
Pentaclay logo
The brief. A US manufacturer with 500+ dealers and 50,000+ pads sold needed one site for two very different buyers.
Three decisions.
1. Clear separate paths for dealers and consumers from the first screen.
2. Proof in numbers, 500+ dealers, 50,000+ pads sold, a 20-year warranty.
3....
Zubair's avatar
Clean and premium design
Kazi Mohammed's avatar
Pentaclay logo
thanks Zubair, calm was the goal since dealers and homeowners land on the same page
Akinkunmi's avatar
this is amazing website . love the visual
Kazi Mohammed's avatar
Pentaclay logo
thanks Akinkunmi, the product photos carry a lot of it. we just gave them room
Kaushal's avatar
Such a sleek and professional aesthetic.
Kazi Mohammed's avatar
Pentaclay logo
thanks Kaushal, glad it reads that way. the brand's product photos made it easy
Vara's avatar
In the case study you mentioned adding a find a local dealer search feature next, do you envision that acting as the bridge where everyday buyer traffic gets sent directly into dealer sales?
Kazi Mohammed's avatar
Pentaclay logo
yes, that was the thinking. a homeowner picks the pad, then the locator sends them to a dealer nearby
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