Egi Riki
Art Director & Creative Lead | Branding, Campaigns & Film
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LONER × OPIUCI | Run Out of Time
A capsule collection connecting LONER's performance running culture with OPIUCI's nightlife community in Bandung.
As Creative Designer & Strategic Collaborator, I helped bring performance fabrics and expressive graphics into a shared visual world. A cinematic campaign connected both subcultures while retaining the character of each label.
Role: Creative Designer & Strategic Collaborator
Year: 2022
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14
Fluffy — Next Stop | Art Direction & Campaign Strategy
A kids denim campaign built around children on the move. I developed a visual direction that balances durable outerwear with the softness and everyday comfort associated with Fluffy.
The campaign brings photography, social content, and a collaboration with LRT Jakarta into one visual story, connecting travel-ready apparel with real urban movement.
Role: Art Director & Campaign Strategist
Year: 2026
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12
UNSTOPPABLE | Film & Visual Direction
A high-tempo music video for Obyrins and Azuraa, developed to establish a distinct visual identity within the PVG creative landscape.
As Film Director & Visual Director, I shaped the narrative through atmospheric lighting, dynamic camera movement, talent performance, and a deliberate colour treatment, from the opening moments through the final edit.
Role: Film Director & Visual Director
Year: 2026
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12
Solve Et Coagula | Brand Identity & Creative Direction
An independent brand built from the ground up, connecting a cultural manifesto with commercial purpose. As Founder & Creative Director, I brought together brand strategy, product design, packaging, campaign direction, and digital storefronts into one coherent visual identity.
Each touchpoint was developed as part of a complete brand experience.
Role: Founder & Creative Director
Year: 2020
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10