Fluffy — Next Stop | Art Direction & Campaign Strategy
A kids denim campaign built around children on the move. I developed a visual direction that balances durable outerwear with the softness and everyday comfort associated with Fluffy.
The campaign brings photography, social content, and a collaboration with LRT Jakarta into one visual story, connecting travel-ready apparel with real urban movement.
Role: Art Director & Campaign Strategist
Year: 2026
0 likes · 0 views · Oct 27, 2026
Fluffy — Next Stop | Art Direction & Campaign Strategy A kids denim campaign built around children on the move. I developed a visual direction that balances ...
