I keep seeing the same problem with company websites:
they launch looking polished, but the moment the business changes, the site becomes a pain to manage.
- new product = needs dev help
- new campaign = needs a new page
- new messaging = site structure no longer fits
- small...
myTapp evolved from a consumer-facing solution into a strategic B2B platform. Through repositioning, clearer messaging, and a scalable brand and website system, the company gained alignment, credibility, and a foundation for sustainable growth.
