EDEN SHAHZAD
Simple words. Strong results.
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6 Copywriting Formulas Every Copywriter Should Know
Great copy isn't just about writing good sentences. It's about knowing how to structure your message.
1. PAS — Problem → Agitate → Solution
Highlight the problem, make it matter, then introduce the solution.
2. AIDA — Attention →...
Fitness Email Copy
A story-driven email built around a familiar struggle: putting in the work, seeing little change, and wondering if it’s actually worth continuing.
The copy uses personal storytelling, emotional tension, and a simple shift in perspective to keep the reader engaged and lead them toward a practical solution.
FocusZen App Copy
Built around a problem most people know too well: opening your phone for a minute and losing an hour to endless scrolling.
The copy uses curiosity, relatable frustration, and a clear escape route to position FocusZen as a simple way to take back your focus and time.
Earbuds Ad Copy
Built around the everyday frustrations that make listening less enjoyable—low battery, outside noise, and poor call quality.
The copy turns those pain points into clear reasons to care, then introduces the Sonic 1’s features as the solution: long battery life, ANC, ENC, and low-latency gaming.
Face Serum Ad Copy
A problem-focused skincare concept built to turn everyday skin concerns into a reason to take action—using simple, relatable copy and a clear product solution.
