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6 Copywriting Formulas Every Copywriter Should Know
Great copy isn't just about writing good sentences. It's about knowing how to structure your message.
1. PAS — Problem → Agitate → Solution
Highlight the problem, make it matter, then introduce the solution.
2. AIDA — Attention → Interest → Desire → Action
Grab attention, build interest, create desire, and drive action.
3. FAB — Features → Advantages → Benefits
Explain what the product does, why it matters, and how it helps the customer.
4. 4Cs — Clear → Concise → Compelling → Credible
Make every word easy to understand, purposeful, persuasive, and believable.
5. SLAP — Stop → Look → Act → Purchase
Stop the scroll, earn attention, encourage action, and make buying easy.
6. ACC — Awareness → Comprehension → Conversion
Make the reader aware, help them understand, then move them toward action.
The formula gives you the structure.
Your copy makes it work.
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Content Writing & Translation - High Converting Content
what about it?
If people can't describe what you do in 6 words,
they'll never refer you.
They like you. They just can't repeat you.
That's a positioning problem, not a talent problem.
Here's why the number matters:
Referrals happen inside a 10-second gap in someone else's
conversation.
"Do you know anyone who...?"
Whoever comes to mind in that gap gets the work.
Usually that's the person with the simplest sentence
attached to their name.
Not the best portfolio in the city.
So try it right now.
Say what you do out loud. Count the words.
If you needed 20, cut with these 3 rules:
1. Name the person, not the industry
"I work with brands" becomes "I write for
dental clinics"
2. Name the outcome they'd brag about
Skip your process. Keep the result they'd repeat to a
friend.
3. Delete every word that could describe 400 other people
Strategic. Data-driven. Storytelling. Solutions. Nobody
passes those along.
The template:
I help [who] [get specific outcome].
Six words. Boring on purpose.
"I help dentists fill empty Tuesdays."
"I write SEO pages that rank."
(Six words is brutal. That's the point.)
If you can't compress it, nobody else can either.
Impressive sentences get compliments. Repeatable ones get
referrals.
What are your 6 words?
Drop them below and I'll tell you which one to cut.
“Repeatable beats impressive” is the real takeaway here. 🔥
Simple positioning is underrated.
I missed the era when the web was full of weird, unexpected, cool websites (remember StumbleUpon?)
So I built a vending machine to bring it back.
Insert a coin. And it spits out a random holy-crap-this-is-so-cool website:
https://vendingmachine.lol🧃
中毒性の高いインターネット在中。警告はしたぞ。HIGHLY ADDICTIVE INTERNET INSIDE. YOU’VE BEEN WARNED.
