pro
Dmytro Zelinskyi
UX/UI Designer for SaaS, Web Apps & Mobile | 7+ Years
- 5.00
- Rating
- 4
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Rubix - Mechanical Keyboard Brand & E-Commerce
Loud. On purpose.
Rubix makes mechanical keyboards, and they wanted a digital presence that hits as hard as their products. So we went all in on orange. Not a safe accent color - full, unapologetic orange across every surface. Combined it with bold retro-futuristic typography, lifestyle photography with real hands on real keyboards, and a layout that feels more like a streetwear drop than a tech product page.
The responsive design was key here. Desktop version gives you that immersive editorial spread with the "where every keystroke feels like a step into the future" messaging front and center. Mobile keeps the same energy but restructured for thumb-friendly browsing and quick add-to-cart. Built the whole thing to work on Webflow so the client can manage product launches independently.
#WebDesign #ECommerce #UIDesign #Branding #CreativeDirection #Webflow #DigitalExperience #TechDesign #StartupDesign
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Somena - AI Meditation & Wellness App
Meditation apps usually go one of two routes: either ultra-minimalist zen (white space, whisper-quiet UI) or corporate wellness (blue gradients, stock photos of people doing yoga).
Somena goes neither.
Its warm. Reds, corals, soft pinks. It feels like a conversation with a friend, not a clinical relaxation tool.
The core feature is an AI companion named Mila who opens with "Hey Mila, I'm here to help" and a simple prompt: "Tell me how you feel." From there, the app recommends meditation sessions based on your emotional state. Quiet Water, Breathe Into Stillness, The Calm Reset - each session card is color-coded and feels approachable, not intimidating.
What made this project interesting from a UX perspective is that the entry point is emotional, not functional. You don't open the app and pick a 10-minute session. You open it and tell it how you're feeling. That tiny shift changes everything about how the experience unfolds.
#MobileAppDesign #UIDesign #UXDesign #AI #HealthTech #Wellness #DigitalExperience #Innovation #ProductDesign
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Story Discovery & Reading App
"Let stories speak. Feel deeper." That tagline set the entire design direction. This is a reading app that treats books less like a library catalog and more like an emotional experience. You don't just browse titles - you explore moods, genres, feelings.
The color palette shifts from warm pinks to deep purples depending on the section, which sounds subtle but completely changes how the app feels as you move through it. Book covers are displayed as bold, illustrated cards rather then tiny thumbnails, because a great cover deserves space to breathe. The favorites section shows a match percentage (68%) which hints at a recommendation engine working behind the scenes.
I wanted every screen to feel like flipping through a beautifully designed indie bookstore, not scrolling through Amazon.
#MobileAppDesign #UIDesign #UXDesign #EdTech #CreativeDirection #Branding #DigitalExperience #iOS #ProductDesign
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Zoola - Gamified Animal Discovery App
Ok this one was just pure fun to design. Zoola is basically what happens when you combine a nature documentary with Minecraft. Users pick animal species, track their behaviors, learn how they live - all wrapped in this bright yellow UI with voxel-style 3D animals that look like they walked straight out of a game.
The trick was keeping it educational without making it feel like homework. So instead of long text blocks about crocodile habitats, users get bite-sized stat cards with numbers and visuals. Pick a species, see its stats, unlock new ones as you go. Gamification done right - not forced badges and streaks, but genuine curiosity driving engagement.
Honestly, designing those voxel animal carousels was the highlight of my month.
#MobileAppDesign #UIDesign #Gamification #EdTech #ProductDesign #CreativeDirection #DigitalExperience #iOS #Innovation
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Botanical Collection & Discovery App
This is probably the most visually unique project in my portfolio.
A botanical collection app where users discover, scan, and collect different flower species - almost like a Pokedex but for plants. Dark theme, gorgeous macro flower photography, and a collection progress system (13 out of 52 species, 26% complete) that makes the whole thing genuinely addictive to use.
The design challenge was interesting because the content itself is so beautiful that the UI needed to get out of the way. I kept the interface minimal and dark so the flowers absolutely explode off the screen. Every detail page feels like opening a page in a premium botanical encyclopedia. QR code scanning lets users collect species in real life, which bridges the digital and physical experience in a way that just feels magical.
Also designed the tablet and desktop "Moments" gallery view where users can browse their collected species as a visual mosaic. Its the kind of screen you'd actually want to leave open on your desk just to look at.
#MobileAppDesign #UIDesign #UXDesign #ProductDesign #CreativeDirection #DigitalExperience #iOS #Innovation #Branding
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Fitness & Workout Tracking App
Most fitness apps try to do everything. Track your food, count your steps, log your sleep, remind you to drink water, basically become your entire personality. This one takes a different approach - it focuses purely on workout discipline and progress tracking, and does it really well.
The onboarding walks users through goal setting step by step before they ever see a dashboard. That was intentional. When someone opens the summary screen and sees their 3 workouts, 12kg lifted, 1000 kcal burned - those numbers mean something because the app already knows what they're working toward.
Went with a deep olive green palette which is kind of unconventional for fitness apps (everyone defaults to electric blue or neon orange). But it gives the whole experience this grounded, focused energy. Like the app is saying "we're here to work, not to hype you up." The 3D elements add a layer of visual interest without competing with the data, which should always be the star of the show in a product like this.
#MobileAppDesign #UIDesign #UXDesign #HealthTech #Fitness #ProductDesign #DigitalExperience #iOS #Innovation
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EV Charging & Vehicle Management App
Second automotive project in my portfolio and honestly one of my favorites.
There's something satisfying about designing for physical products. You're not just making screens, you're connecting a real object (a car) to a digital experience.
The whole app revolves around one moment: you plug in your EV and want to know "how long till its ready?" So I made that the hero of every screen.
Charging percentage, time remaining, real-time status. Front and center, no hunting for it. Then the secondary layer has vehicle stats, driving patterns, speed data with graph visualisations for people who actually want to geek out on their efficiency.
Chose a green palette for obvious reasons - clean energy, sustainability, all of that. But it also just works really well on dark backgrounds, and the 3D car renders (including a Porsche 911 GT3 which was fun to work with) pop against it beautifully.
#IoT #MobileAppDesign #UIDesign #Automotive #EV #DataVisualization #Innovation #DigitalExperience #CleanTech
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Health Supplements E-Commerce App
This one started with a simple question:
"How do you sell supplements online without looking like every other generic wellness brand?"
The client wanted something that felt clean and premium but also approachable. Not clinical, not crunchy granola, somewhere in between.
I built the whole experience around discovery.
Instead of dumping users into a giant product list, the app opens with personalized categories like Immunity, Heart Health, Focus.
You pick what matters to you, and the catalog filters itself. Product cards show benefits upfront, not ingredient lists - because lets be honest, nobody's buying omega-3 because they love the molecular structure.
The aesthetic ended up being this minimal, almost editorial style with lots of breathing room and the product photography doing most of the talking.
#MobileAppDesign #UIDesign #UXDesign #ECommerce #HealthTech #ProductDesign #DigitalExperience #iOS
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Axion - Tech Startup Website & Mobile Design
The brief was basically "we want to look like the future." Which, honestly, can go wrong in a hundred ways. But Axion had the product to back it up, so the job was to match the visual energy to what they were actually building.
Went with a dark base and hit it hard with neon yellow and purple gradients. Bold typography. The kind of design that stops your scroll. Desktop version leads with a full-bleed hero and that "20K users" number placed right where your eye naturally lands after reading the headline. Mobile version isn't just a responsive resize - I rethought the hierarchy so it works as its own experience when you're swiping on a phone.
Built the final version in Webflow so the client could update content themselves without needing a developer every time they wanted to change a number.
#WebDesign #UIDesign #StartupDesign #CreativeDirection #Webflow #DigitalExperience #Branding #TechDesign
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Axiom - Fintech Web App & Mobile Platform
Axiom is one of those projects where the complexity almost designed itself. It's a fintech platform with articles, research tools, a discovery feed, and trading features. So the real challenge wasn't "make it look good" - it was "make all of this make sense without overwhelming people."
I gave it a dark, space-inspired aesthetic with particle data visuals that feel alive without being distracting. The web app carries the heavy lifting - multi-section layouts, deep-dive research screens, editorial content. The mobile app strips it down to what you actually need when you're on the move: quick portfolio checks, key insights, and alerts.
What I'm most happy with here is that both platforms feel like they belong to the same product even though they serve pretty different use cases. Same visual DNA, different executions. Thats the part most designers skip.
#WebDesign #UIDesign #UXDesign #TechDesign #CreativeDirection #DigitalExperience #Branding #StartupDesign #AI #IoT #Innovation
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EV Car Companion App - Automotive UI/UX
Designed a companion mobile app for an electric vehicle that gives drivers full control and visibility over their car from their phone. The interface covers real-time vehicle status (on/off toggle, battery level, power usage), trip tracking with distance and efficiency metrics, and a last ride summary with key stats.
The biggest UX challenge here was translating traditional automotive gauge design into a mobile-first experience without losing the tactile, premium feel drivers expect. I used analog-style gauge visualizations for speed and power data while keeping the layout clean and scannable - because no one should be struggling to read their battery level.
Also integrated 3D car renders right into the interface which honestly made the whole experience feel way more connected to the actual vehicle, rather than just staring at a bunch of numbers.
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Sleep Tracking App - Health & Wellness UI/UX
Designed SomnyX, a sleep tracking mobile app that helps users monitor sleep efficiency, patterns, and quality over time.
The dark-themed UI was intentional - it fits the product context (sleep) and reduces eye strain for users checking the app at night.
Key screens include onboarding, a dashboard with sleep efficiency scoring, detailed sleep stage visualisations, and trend analytics with waveform data.
The focus was on making complex sleep data feel simple and actionable at a glance.
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Mood Tracking App - Health & Wellness UI/UX
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