pro
Dmytro Zelinskyi
UX/UI Designer for SaaS, Web Apps & Mobile | 7+ Years
- 5.00
- Rating
- 17
- Followers
StockIQ - Retail Intelligence Platform
"Retail Intelligence That Drives In-Store Sales." Six words and you know exactly what this product does. The design's job was to make the rest of the experience match that clarity.
How do you show footfall (6,872), conversion (16%), capture rate (1.19%), and transactions (1,100) on one screen without it feeling like a spreadsheet?
Answer: give each metric its own breathing room, use consistent card structures, and let the 3D brain visualization be the emotional anchor point. When a retail director sees that visual, they don't think "dashboard." They think "intelligence." And thats the entire positioning shift the product needed.
#WebDesign #UIDesign #SaaS #DataVisualization #RetailTech #ProductDesign #DigitalExperience #AI #TechDesign #Innovation
5
97
Property Discovery Platform - Real Estate Web App
Map-based search is the feature every real estate platform has. It's also the feature every real estate platform gets wrong. The default approach: throw pins on a map, add a sidebar with filters, call it done. Users end up bouncing between map and list, losing context every time they switch.
This one works differently. Left panel holds all the decision-making tools while the map stays live and responsive on the right. Click a pin, the property card appears in context, right where you're looking. No page jumps. No lost scroll position. No "wait, which one was that?" moments.
The dark UI was a deliberate choice for a product that's used during long browsing sessions. Light interfaces cause fatigue when you're comparing 30 properties in one sitting. Dark keeps your eyes comfortable and makes the map tiles, price badges, and property photos pop without competing for attention.
#WebAppDesign #UIDesign #UXDesign #RealEstate #SaaS #DataVisualization #ProductDesign #DigitalExperience #PropTech
5
116
Lucent - Sneaker E-Commerce Website & Mobile
"Not Just Shoes. A Statement." That headline set the tone for everything else. This wasn't an e-commerce site, it was a product launch experience that happens to also sell.
Soft sky-blue gradients, dreamy cloud backgrounds, and floating 3D sneaker renders that feel more editorial fashion than online catalog. The KYNEX product card sits where most e-com sites would shove a generic "shop now" banner, which is exactly the point. The product IS the marketing.
Designed both desktop and mobile with the same emotional weight because customers don't downgrade their expectations when they switch devices. They downgrade when designers do.
#WebDesign #ECommerce #UIDesign #MobileAppDesign #CreativeDirection #Branding #DigitalExperience #ProductDesign #Shopify
4
135
SolBank - Banking Mobile App UI/UX
Banking apps have a problem: they all look the same. Blue gradients, sans-serif headers, account balance at the top, transactions list below. Trustworthy and boring in equal measure. SolBank wanted to break the mold without breaking trust.
The visual direction is built around warmth. Deep ambers, sunset oranges, golden glow effects. Sounds risky for a financial product but it actually does the opposite of what you'd expect: instead of looking less serious, it makes the app feel approachable in a category that usually treats users like risk assessments. Your money lives here. It should feel like your money, not like a vault.
Honestly my favorite part of this project was the small detail that nobody asks for: the way each section uses light and color to create emotional rhythm. Bright for onboarding (welcome, excitement). Dark for daily banking (focus, calm). Most fintech apps pick one mood and force every screen into it. This one breathes.
#MobileAppDesign #UIDesign #UXDesign #Fintech #Banking #ProductDesign #DigitalExperience #iOS #CreativeDirection #Innovation
2
6
183
Botanical Collection & Discovery App
This is probably the most visually unique project in my portfolio.
A botanical collection app where users discover, scan, and collect different flower species - almost like a Pokedex but for plants. Dark theme, gorgeous macro flower photography, and a collection progress system (13 out of 52 species, 26% complete) that makes the whole thing genuinely addictive to use.
The design challenge was interesting because the content itself is so beautiful that the UI needed to get out of the way. I kept the interface minimal and dark so the flowers absolutely explode off the screen. Every detail page feels like opening a page in a premium botanical encyclopedia. QR code scanning lets users collect species in real life, which bridges the digital and physical experience in a way that just feels magical.
Also designed the tablet and desktop "Moments" gallery view where users can browse their collected species as a visual mosaic. Its the kind of screen you'd actually want to leave open on your desk just to look at.
#MobileAppDesign #UIDesign #UXDesign #ProductDesign #CreativeDirection #DigitalExperience #iOS #Innovation #Branding
4
9
415
Pulse Digital - SaaS Agency Website & Mobile
Dark and premium is easy to attempt. Slap a black background on anything and it instantly looks more "serious." But there's a gap between dark-themed and actually premium, and most designs fall straight into it.
This one didn't. The 3D crystalline visuals carry the entire brand concept - "where ideas crystallize into impact" isn't just a tagline, it's the design language. Every hero element, every section transition, every texture reinforces that metaphor without ever spelling it out twice. You feel it before you read it, and thats when you know the visual storytelling is doing its job.
Mobile version was the real test though. Premium dark UI on desktop is forgiving - you have space, you have resolution, you have context. On a phone screen it either looks cinematic or it looks like a dark blob. Spent extra time making sure the typography breathes, the CTAs are unmissable, and that 3D element still commands attention at 390px wide.
#WebDesign #UIDesign #SaaS #CreativeDirection #Branding #DigitalExperience #TechDesign #StartupDesign #Webflow #Innovation
5
185
Music Streaming App - Audio Player UI/UX
Threw out the Spotify template and started from scratch. What if a music player actually felt like listening to music?
Built the now-playing screen around a spinning disc with a color-shifting gradient ring that reacts to album artwork. Playlist view uses rich artwork cards instead of the standard vertical scroll list - feels more like flipping through vinyl at a record store than browsing a database. Even the mini player shows the artist's photo instead of just a text label, because why not.
Because music is personal and the UI should remind you there's a human behind the track, not just an algorithm.
Honestly, this is the project I open when I need to remind myself that design doesn't always have to solve a business problem. Sometimes it just has to make someone feel something.
#MobileAppDesign #UIDesign #UXDesign #MusicApp #CreativeDirection #DigitalExperience #iOS #ProductDesign #AppDesign #Innovation
2
5
236
Story Discovery & Reading App
"Let stories speak. Feel deeper." That tagline set the entire design direction. This is a reading app that treats books less like a library catalog and more like an emotional experience. You don't just browse titles - you explore moods, genres, feelings.
The color palette shifts from warm pinks to deep purples depending on the section, which sounds subtle but completely changes how the app feels as you move through it. Book covers are displayed as bold, illustrated cards rather then tiny thumbnails, because a great cover deserves space to breathe. The favorites section shows a match percentage (68%) which hints at a recommendation engine working behind the scenes.
I wanted every screen to feel like flipping through a beautifully designed indie bookstore, not scrolling through Amazon.
#MobileAppDesign #UIDesign #UXDesign #EdTech #CreativeDirection #Branding #DigitalExperience #iOS #ProductDesign
6
380
Fitness Tracking App - Workout & Progress UI/UX
3 workouts. 1.2kg lifted. 45.3min training. 1200kcal burned. 85% weekly progress.
Numbers. That's all fitness apps really are at the core. But the difference between an app people open once and an app that becomes part of their morning routine is how those numbers make them feel. Accomplished or overwhelmed. Motivated or guilty.
This design bets on calm discipline. Olive green palette, soft rounded progress rings, generous spacing. No screaming neon, no aggressive "CRUSH YOUR GOALS" energy. The whole vibe says "you showed up today, here's where you're at." The onboarding asks one question at a time - how many times a week do you plan to work out? Just pick a number. Skip all and start. No 12-step setup interrogation before you even get to see the app.
That "Welcome, Mary" dashboard is probably my favourite screen. Daily goals laid out as circular meters that fill up quietly as you go. Not gamified, not competitive, just... yours. Sometimes the most radical design choice is restraint.
#MobileAppDesign #UIDesign #UXDesign #HealthTech #Fitness #ProductDesign #DigitalExperience #iOS #Wellness #AppDesign
1
5
170
Cognify - AI Assistant App & Web Platform
Everyone's building AI products right now. Most of them look the same - white background, chat bubble, sparkle emoji, done. Cognify needed to feel different. Smarter. Like the tool itself was thinking alongside you, not just responding to prompts.
So I built the whole visual identity around depth. Deep purples, soft glows, ambient light effects that shift as you move through the app. The mobile experience opens conversationally - "Hey, Stella" - and immediately feels personal rather than transactional. The web platform takes it further with a full workspace layout where users can see insights, brainstorm with the AI, and track their creative output.
My favorite detail? That 64% Idea Starters metric. It shows users how much of their thinking was sparked by the AI versus their own input. Small thing, but it completely changes the relationship between user and tool. Suddenly its not "AI doing the work for me" - its "AI helping me think better." Thats a UX decision, not a visual one.
#AI #MobileAppDesign #WebDesign #UIDesign #UXDesign #SaaS #Innovation #DigitalExperience #ProductDesign #TechDesign
7
272
Zoola - Gamified Animal Discovery App
Ok this one was just pure fun to design. Zoola is basically what happens when you combine a nature documentary with Minecraft. Users pick animal species, track their behaviors, learn how they live - all wrapped in this bright yellow UI with voxel-style 3D animals that look like they walked straight out of a game.
The trick was keeping it educational without making it feel like homework. So instead of long text blocks about crocodile habitats, users get bite-sized stat cards with numbers and visuals. Pick a species, see its stats, unlock new ones as you go. Gamification done right - not forced badges and streaks, but genuine curiosity driving engagement.
Honestly, designing those voxel animal carousels was the highlight of my month.
#MobileAppDesign #UIDesign #Gamification #EdTech #ProductDesign #CreativeDirection #DigitalExperience #iOS #Innovation
8
9
484
Somena - AI Meditation & Wellness App
Meditation apps usually go one of two routes: either ultra-minimalist zen (white space, whisper-quiet UI) or corporate wellness (blue gradients, stock photos of people doing yoga).
Somena goes neither.
Its warm. Reds, corals, soft pinks. It feels like a conversation with a friend, not a clinical relaxation tool.
The core feature is an AI companion named Mila who opens with "Hey Mila, I'm here to help" and a simple prompt: "Tell me how you feel." From there, the app recommends meditation sessions based on your emotional state. Quiet Water, Breathe Into Stillness, The Calm Reset - each session card is color-coded and feels approachable, not intimidating.
What made this project interesting from a UX perspective is that the entry point is emotional, not functional. You don't open the app and pick a 10-minute session. You open it and tell it how you're feeling. That tiny shift changes everything about how the experience unfolds.
#MobileAppDesign #UIDesign #UXDesign #AI #HealthTech #Wellness #DigitalExperience #Innovation #ProductDesign
5
276
Oriel - AI Insights & Voice Analytics Platform
Not gonna lie, Oriel might be the most forward-thinking product I've worked on. Its an AI platform that combines text insights with voice analytics - you can read the data or literally listen to it. The interface shows a speaker (Evelyn Carter), her voice waveform, and the AI's interpretation of the conversation all on the same screen. Wild stuff.
For the branding I went with electric green on dark. It feels techy without feeling cold, and it photographs beautifully (the mockups practically sell themselves). The green palette ranges from neon lime to deep forest across the system, which gives the product enough range to handle everything from a bright marketing landing page to a focused, low-contrast analytics dashboard.
The mobile app keeps things tight - "Welcome back" with a wave emoji, quick access to recent insights, and voice playback. No feature overload. Desktop is where the power lives with the full "Latest Insights" workspace, but mobile never feels like an afterthought. That balance is something I genuinely obsess over.
#AI #SaaS #UIDesign #UXDesign #WebDesign #Branding #Innovation #TechDesign #DigitalExperience #ProductDesign
4
191
Axion - Tech Startup Website & Mobile Design
The brief was basically "we want to look like the future." Which, honestly, can go wrong in a hundred ways. But Axion had the product to back it up, so the job was to match the visual energy to what they were actually building.
Went with a dark base and hit it hard with neon yellow and purple gradients. Bold typography. The kind of design that stops your scroll. Desktop version leads with a full-bleed hero and that "20K users" number placed right where your eye naturally lands after reading the headline. Mobile version isn't just a responsive resize - I rethought the hierarchy so it works as its own experience when you're swiping on a phone.
Built the final version in Webflow so the client could update content themselves without needing a developer every time they wanted to change a number.
#WebDesign #UIDesign #StartupDesign #CreativeDirection #Webflow #DigitalExperience #Branding #TechDesign
5
321
Health Supplements E-Commerce App
This one started with a simple question:
"How do you sell supplements online without looking like every other generic wellness brand?"
The client wanted something that felt clean and premium but also approachable. Not clinical, not crunchy granola, somewhere in between.
I built the whole experience around discovery.
Instead of dumping users into a giant product list, the app opens with personalized categories like Immunity, Heart Health, Focus.
You pick what matters to you, and the catalog filters itself. Product cards show benefits upfront, not ingredient lists - because lets be honest, nobody's buying omega-3 because they love the molecular structure.
The aesthetic ended up being this minimal, almost editorial style with lots of breathing room and the product photography doing most of the talking.
#MobileAppDesign #UIDesign #UXDesign #ECommerce #HealthTech #ProductDesign #DigitalExperience #iOS
6
326
Rubix - Mechanical Keyboard Brand & E-Commerce
Loud. On purpose.
Rubix makes mechanical keyboards, and they wanted a digital presence that hits as hard as their products. So we went all in on orange. Not a safe accent color - full, unapologetic orange across every surface. Combined it with bold retro-futuristic typography, lifestyle photography with real hands on real keyboards, and a layout that feels more like a streetwear drop than a tech product page.
The responsive design was key here. Desktop version gives you that immersive editorial spread with the "where every keystroke feels like a step into the future" messaging front and center. Mobile keeps the same energy but restructured for thumb-friendly browsing and quick add-to-cart. Built the whole thing to work on Webflow so the client can manage product launches independently.
#WebDesign #ECommerce #UIDesign #Branding #CreativeDirection #Webflow #DigitalExperience #TechDesign #StartupDesign
4
219
Fitness & Workout Tracking App
Most fitness apps try to do everything. Track your food, count your steps, log your sleep, remind you to drink water, basically become your entire personality. This one takes a different approach - it focuses purely on workout discipline and progress tracking, and does it really well.
The onboarding walks users through goal setting step by step before they ever see a dashboard. That was intentional. When someone opens the summary screen and sees their 3 workouts, 12kg lifted, 1000 kcal burned - those numbers mean something because the app already knows what they're working toward.
Went with a deep olive green palette which is kind of unconventional for fitness apps (everyone defaults to electric blue or neon orange). But it gives the whole experience this grounded, focused energy. Like the app is saying "we're here to work, not to hype you up." The 3D elements add a layer of visual interest without competing with the data, which should always be the star of the show in a product like this.
#MobileAppDesign #UIDesign #UXDesign #HealthTech #Fitness #ProductDesign #DigitalExperience #iOS #Innovation
5
225
Axiom - Fintech Web App & Mobile Platform
Axiom is one of those projects where the complexity almost designed itself. It's a fintech platform with articles, research tools, a discovery feed, and trading features. So the real challenge wasn't "make it look good" - it was "make all of this make sense without overwhelming people."
I gave it a dark, space-inspired aesthetic with particle data visuals that feel alive without being distracting. The web app carries the heavy lifting - multi-section layouts, deep-dive research screens, editorial content. The mobile app strips it down to what you actually need when you're on the move: quick portfolio checks, key insights, and alerts.
What I'm most happy with here is that both platforms feel like they belong to the same product even though they serve pretty different use cases. Same visual DNA, different executions. Thats the part most designers skip.
#WebDesign #UIDesign #UXDesign #TechDesign #CreativeDirection #DigitalExperience #Branding #StartupDesign #AI #IoT #Innovation
5
284
EV Car Companion App - Automotive UI/UX
Designed a companion mobile app for an electric vehicle that gives drivers full control and visibility over their car from their phone. The interface covers real-time vehicle status (on/off toggle, battery level, power usage), trip tracking with distance and efficiency metrics, and a last ride summary with key stats.
The biggest UX challenge here was translating traditional automotive gauge design into a mobile-first experience without losing the tactile, premium feel drivers expect. I used analog-style gauge visualizations for speed and power data while keeping the layout clean and scannable - because no one should be struggling to read their battery level.
Also integrated 3D car renders right into the interface which honestly made the whole experience feel way more connected to the actual vehicle, rather than just staring at a bunch of numbers.
5
294
Fintech Payment Platform - SaaS & Mobile App
Fintech has a color problem. Everything is either cold blue or safe grey. This project was a deliberate rebellion against that - a warm amber and burnt orange palette for a payment management platform. Sounds risky for finance. Turned out to be the thing that makes it memorable.
The platform has two sides. A web dashboard with transaction analytics, revenue charts, and payment method breakdowns (that donut chart showing Visa vs MasterCard usage splits is doing serious work). And a mobile app where users can check balances ($4,183.85 sitting right at the top, no scrolling needed), make payments, and browse upcoming transactions on a calendar view.
I went deep on the design system for this one. Custom color palette documented, Manrope chosen as the primary typeface for its readability at small sizes and personality at large ones, full component library built out. The kind of foundation that means the dev team can ship new features without the design falling apart three months later.
#Fintech #SaaS #UIDesign #UXDesign #MobileAppDesign #DataVisualization #DesignSystems #DigitalExperience #ProductDesign
3
124
EV Charging & Vehicle Management App
Second automotive project in my portfolio and honestly one of my favorites.
There's something satisfying about designing for physical products. You're not just making screens, you're connecting a real object (a car) to a digital experience.
The whole app revolves around one moment: you plug in your EV and want to know "how long till its ready?" So I made that the hero of every screen.
Charging percentage, time remaining, real-time status. Front and center, no hunting for it. Then the secondary layer has vehicle stats, driving patterns, speed data with graph visualisations for people who actually want to geek out on their efficiency.
Chose a green palette for obvious reasons - clean energy, sustainability, all of that. But it also just works really well on dark backgrounds, and the 3D car renders (including a Porsche 911 GT3 which was fun to work with) pop against it beautifully.
#IoT #MobileAppDesign #UIDesign #Automotive #EV #DataVisualization #Innovation #DigitalExperience #CleanTech
5
277
Sleep Tracking App - Health & Wellness UI/UX
Designed SomnyX, a sleep tracking mobile app that helps users monitor sleep efficiency, patterns, and quality over time.
The dark-themed UI was intentional - it fits the product context (sleep) and reduces eye strain for users checking the app at night.
Key screens include onboarding, a dashboard with sleep efficiency scoring, detailed sleep stage visualisations, and trend analytics with waveform data.
The focus was on making complex sleep data feel simple and actionable at a glance.
5
272
Mood Tracking App - Health & Wellness UI/UX
6
276