Email deliverability expert, getting emails into the inbox
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Email deliverability expert, getting emails into the inbox
A sender came to me with a domain Google had stopped trusting. Reputation had slipped, and one bad stretch pushed the domain to Low on May 25, 2026. When Google rates a domain Low, a large share of mail skips the inbox, so the whole list stops earning.
I ran our full reputation rebuild. I fixed authentication and alignment, cleaned and protected the list, corrected sending cadence and volume, then rebuilt domain and IP reputation and monitored placement every week.
Google Postmaster tells the story. Domain reputation climbed to High in early July 2026 and has held High through August 10. On the sending IPs, the mix moved from Bad and Low through May to 100% High from June onward, steady since.
Proof is attached: real Google Postmaster screenshots, with the domain hidden for privacy.
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Landing in the Promotions tab is quieter than spam, but it still costs opens and sales. Two senders were being filtered out of the primary inbox.
I fixed what pushes Gmail to file mail under Promotions: authentication, list health, sending behavior, content signals, and reputation. Then I confirmed placement with GlockApps.
Shawn: on Feb 11, 2026 he sat at 48.2% inbox with 28.2% in the Promotions tab. By Jul 26, 2026 inbox was 80.7% and the Promotions tab was down to 1.8%.
Annie: on May 25, 2026 she was at 43.2% inbox with 27.0% in Promotions. By Aug 2, 2026 inbox was 66.4% and Promotions dropped to 4.5%.
Proof is attached: real GlockApps placement tests, before and after, with dates.
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Two senders were landing in spam. Half their mail or more never reached the inbox, so their lists looked dead when the mail was really just hidden.
I ran our deliverability fix on each account: authentication and trust, list cleanup, sending behavior, then reputation rebuild, with GlockApps seed tests to confirm placement.
Shawn: on Apr 30, 2026 only 42.3% of his mail reached the inbox and 52.3% went to spam. By Jul 26, 2026 inbox was 80.7% and spam was down to 16.5%.
Alex: on Mar 30, 2026 he was at 45.9% inbox with 45.9% in spam. By Jul 12, 2026 inbox was 86.4% and spam was 7.3%.
Proof is attached: real GlockApps placement tests, before and after, with dates.
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Before you fix placement, you have to know exactly what is breaking it. A client asked me to find why their email was underperforming, so I ran a full deliverability audit.
I checked authentication (SPF, DKIM, DMARC), domain and IP reputation, blacklist status, how the list was built and how healthy it is, sending patterns, and content signals. Then I ran seed tests to see where mail actually lands across Gmail, Outlook, and Yahoo.
The deliverable was a clear, prioritized report. Every gap named, ranked by impact, with the exact fix and the order to do it. The client walked away knowing what was costing them the inbox and what to do first.
Proof: audit summary and seed-test results attached.
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Enterprise Cloud · DevOps · AI/ML · Email · Marketing Expert
- $10k+
- Earned
- 13x
- Hired
- 4.6
- Rating
- 44
- Followers
Enterprise Cloud · DevOps · AI/ML · Email · Marketing Expert
I’m Usama Idrees, IT & AI Specialist based in Islamabad, Pakistan. Thrilled to be part of this amazing community and to connect with talented Professionals from around the world! 🚀
A little about me:
What I do: I lead tech and product strategy, focusing on building innovative solutions that empower businesses and individuals.
Passion: Creativity meets technology — I love turning ideas into impactful products.
Looking for: Collaborations with designers, developers, and creative minds who want to build something extraordinary.
Excited to learn, share, and grow together here. If you’re working on something cool or looking for a tech partner, let’s connect! 💡
What’s your current creative project? Drop it below — I’d love to check it out. 👇
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I build high-converting sites in WordPress, Webflow & Framer
- $5k+
- Earned
- 3x
- Hired
- 4.4
- Rating
- 70
- Followers
I build high-converting sites in WordPress, Webflow & Framer
GTM Engineer & RevOps Manager | Clay, Hubspot, Claude
- $5k+
- Earned
- 1x
- Hired
- 20
- Followers
GTM Engineer & RevOps Manager | Clay, Hubspot, Claude
Funnels, CRM & AI That Turn Leads Into Clients
Franchise Lead Generation Funnel + Conversion System for Tex-Mex Brand
About El Fresco
El Fresco is a fast-casual Tex-Mex franchise built around fresh, made-from-scratch food and a scalable business model.
🌍 Market: USA
⭐️ Industry: QSR / Fast-Casual Franchise
📅 Timeline: 1–2 Weeks (Estimated Build Scope)
Objective
Create a high-converting franchise landing page and lead capture system to:
Attract qualified franchise buyers
Clearly communicate the opportunity
Drive applications and inquiries
Challenges
Franchise opportunity not clearly structured for decision-making
No optimized flow from visitor → inquiry
Weak or unclear lead capture experience
Lack of automation for follow-up and nurturing
Solution & Approach
Built a conversion-focused franchise funnel designed to simplify the decision process and drive action:
Structured landing page around key buyer drivers
(profitability → support → simplicity → CTA)
Simplified messaging to reduce friction and confusion
Added clear multi-step conversion paths (inquiry + application)
Designed system to scale across multiple locations and formats
The entire experience is built to move users from curiosity → confidence → commitment.
Key Features
Clean, high-converting landing page layout
Strong CTA placement throughout the page
Lead capture form with qualification fields (capital, location, interest)
Structured franchise process (discovery → review → onboarding)
Backend-ready system for automation and follow-up
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High-Converting Franchise Funnel + Lead Capture System for Pizza Brand
About Pizzaholic
Pizzaholic is a fast-growing pizza franchise brand focused on delivering high-quality, crave-worthy pizza with a scalable, modern business model.
🌍 Market: North America
⭐️ Industry: QSR / Food Franchise
📅 Timeline: 1–2 Weeks (Estimated Build Scope)
Objective
Create a clean, conversion-focused franchise landing page designed to:
Capture qualified franchise leads
Communicate opportunity clearly
Move prospects toward application
Challenges
Franchise pages often overloaded with generic info
No clear conversion flow from interest → application
Weak lead capture and follow-up systems
Limited visibility into prospect behavior
Solution & Approach
Built a streamlined franchise funnel focused on clarity, authority, and action:
Structured landing page around key decision drivers
(market opportunity → benefits → support → CTA)
Simplified messaging to reduce friction and confusion
Implemented clear call-to-action flow (apply / download / inquire)
Designed for scalability across multiple franchise markets
The page focuses on guiding users from curiosity → confidence → application.
Key Features
Clear franchise positioning and opportunity breakdown
Dedicated sections for:
Market opportunity
Franchise benefits
Support and training
Strong CTA placement throughout the page
Lead capture pathways (application + inquiry)
Structured layout designed for high readability
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Marketer driving growth through strategy & execution
Marketer driving growth through strategy & execution
🎉 Marketing Lead - Web3 Crowdsourcing Platform
Oversaw entire marketing efforts for web3.0 crowdsourcing layer platform making blockchain accessible to mainstream users.
Redefined comprehensive marketing strategy supporting company vision and goals.
Launched press releases picked up by 145 news outlets with total audience of 98 million visitors, including Yahoo Finance (47.4M visitors/month), Market Watch (23.3M visitors/month), and Seeking Alpha (7.9M visitors/month).
Created fabulous content pieces in collaboration with copywriter for brand storytelling.
See full portfolio here (https://drive.google.com/file/d/1-PB531JjM3HeMdiSn4qJiUzgi8kbUzpb/view)
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Led marketing and sales for AI-powered business automation platform specializing in customer acquisition and engagement.
Managed strategy for OmniFusion AI and its product AutoIGDM, which offers automated Instagram DM management, AI-powered sales agents, and appointment-setting tools.
Focusing on helping businesses streamline lead generation, nurture leads, and close deals on autopilot while reducing staffing costs and increasing efficiency through advanced AI technology and limitless scalability.
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😊 Hey, I'm new here but just a little about me. Managed retention marketing for multiple e-commerce brands including Laundry Sauce, Docs Diesel, and DudeRobe in 2023-24 under the Darkroom agency. For Laundry Sauce (luxury laundry care), achieved 115% increase in customer lifetime value and 23% increase in repeat orders quarter-over-quarter.
I was also part of the team that executed a Black Friday/Cyber Monday campaign generating over $116,269 in total sales with 8%+ conversion rate and 1,126 orders. Created April Fool's day flash sale generating $60,000 in one day.
View full portfolio here (https://drive.google.com/file/d/1-PB531JjM3HeMdiSn4qJiUzgi8kbUzpb/view?usp=drivesdk)
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🚀 Led marketing initiatives for cryptocurrency and finance education platform. Set up webinar receiving 1,004 visitors with 31.57% sign-up rate (317 registrants) and 28% show-up rate.
Created Facebook ads strategy reaching 77,357 accounts with 115,381 total impressions on €290.91 budget. Best performing warm audience campaign achieved 284 registrations at €0.17 per registration.
Led social media strategy and designed all content and graphics for posts across platforms.
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Team of Goal-Oriented Growth Markers & CROs Experts 🚀
Team of Goal-Oriented Growth Markers & CROs Experts 🚀
The Expert Your Project Deserves
