Dusty Mumaugh's Work | ContraWork by Dusty Mumaugh
Dusty  Mumaugh

Dusty Mumaugh

Funnels, CRM & AI That Turn Leads Into Clients

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Franchise Lead Generation Funnel + Conversion System for Tex-Mex Brand About El Fresco El Fresco is a fast-casual Tex-Mex franchise built around fresh, made-from-scratch food and a scalable business model. 🌍 Market: USA ⭐️ Industry: QSR / Fast-Casual Franchise πŸ“… Timeline: 1–2 Weeks (Estimated Build Scope) Objective Create a high-converting franchise landing page and lead capture system to: Attract qualified franchise buyers Clearly communicate the opportunity Drive applications and inquiries Challenges Franchise opportunity not clearly structured for decision-making No optimized flow from visitor β†’ inquiry Weak or unclear lead capture experience Lack of automation for follow-up and nurturing Solution & Approach Built a conversion-focused franchise funnel designed to simplify the decision process and drive action: Structured landing page around key buyer drivers (profitability β†’ support β†’ simplicity β†’ CTA) Simplified messaging to reduce friction and confusion Added clear multi-step conversion paths (inquiry + application) Designed system to scale across multiple locations and formats The entire experience is built to move users from curiosity β†’ confidence β†’ commitment. Key Features Clean, high-converting landing page layout Strong CTA placement throughout the page Lead capture form with qualification fields (capital, location, interest) Structured franchise process (discovery β†’ review β†’ onboarding) Backend-ready system for automation and follow-up
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High-Converting Franchise Funnel + Lead Capture System for Pizza Brand About Pizzaholic Pizzaholic is a fast-growing pizza franchise brand focused on delivering high-quality, crave-worthy pizza with a scalable, modern business model. 🌍 Market: North America ⭐️ Industry: QSR / Food Franchise πŸ“… Timeline: 1–2 Weeks (Estimated Build Scope) Objective Create a clean, conversion-focused franchise landing page designed to: Capture qualified franchise leads Communicate opportunity clearly Move prospects toward application Challenges Franchise pages often overloaded with generic info No clear conversion flow from interest β†’ application Weak lead capture and follow-up systems Limited visibility into prospect behavior Solution & Approach Built a streamlined franchise funnel focused on clarity, authority, and action: Structured landing page around key decision drivers (market opportunity β†’ benefits β†’ support β†’ CTA) Simplified messaging to reduce friction and confusion Implemented clear call-to-action flow (apply / download / inquire) Designed for scalability across multiple franchise markets The page focuses on guiding users from curiosity β†’ confidence β†’ application. Key Features Clear franchise positioning and opportunity breakdown Dedicated sections for: Market opportunity Franchise benefits Support and training Strong CTA placement throughout the page Lead capture pathways (application + inquiry) Structured layout designed for high readability
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Built High-Converting Funnel + Automation System for Coffee Brand
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Cover image for GoHighLevel Funnel Automation | Client Success Story
GoHighLevel Funnel Automation | Client Success Story
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Cover image for Cold Email Marketing Campaign Setup & Optimization
Cold Email Marketing Campaign Setup & Optimization
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Cover image for Mastering Sales Growth: Irresistible Funnels That Drive Results
Mastering Sales Growth: Irresistible Funnels That Drive Results
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