Projects using AnswerThePublicProjects using AnswerThePublicTwimbit Sign-Up Campaign
Be More
Context
Twimbit wanted to drive sign-ups by helping the audience understand the platform’s benefits in a simple, emotionally engaging way.
The product was a research and intelligence platform, but the challenge was that research often feels heavy, corporate, and distant. The campaign needed to make Twimbit feel more approachable while still communicating clear business value.
Instead of using a serious B2B campaign style, the idea was built around children’s natural curiosity, ambition, and eagerness to learn.
The campaign used the thought:
Everyone starts with the desire to be more.
More informed.
More confident.
More prepared.
More connected.
More capable of making better decisions.
Strategic insight
Adults often treat learning and research as tasks. Children treat learning as discovery.
The campaign used this contrast to make research feel less like a burden and more like an opportunity.
The key insight was:
People do not sign up for research platforms because they want more information. They sign up because they want to become better at what they do.
Twimbit was positioned not just as a platform for consuming research, but as a tool that helps users grow, decide faster, discover better insights, and create more impact.
Creative idea
The creative idea was to use childlike imagination as a metaphor for professional growth.
Each visual showed children in playful, aspirational situations, paired with benefit-led messages that connected back to Twimbit’s value proposition.
The campaign line was:
twimbit — be more
Each creative translated “be more” into a specific user benefit:
Elevate sales conversions
Supercharge your career
Make impactful decisions
Boost your community with meaningful interactions
Experience research like never before
Quick discovery of the right research
Move faster from idea to realisation
The campaign made B2B benefits feel simpler, warmer, and more human.
Campaign copy
twimbit — be more
Be more than informed.
Be more prepared.
Be more confident in your decisions.
Be more connected to the right insights.
Be more capable of turning ideas into action.
Twimbit helps professionals discover research faster, access the right insights, build meaningful communities, and make sharper business decisions.
Result
The campaign helped communicate Twimbit’s product benefits in a more accessible way and supported the brand’s sign-up efforts across social channels.
It also connected with Twimbit’s wider growth performance. Your resume notes that Twimbit drove a 50% increase in sign-ups through Facebook ads, a 200% increase in website traffic through Google Search Ads, and significant LinkedIn brand reach growth through brand awareness campaigns.
What this campaign proved
Ability to simplify a B2B research platform into clear audience benefits
Ability to turn product features into emotionally engaging messaging
Strong understanding of storytelling-led acquisition campaigns
Ability to make a serious B2B category feel approachable and human
Ability to connect brand awareness with sign-up intent
Creative ability to use metaphor, visuals, and benefit-led copy together
Understanding of multi-channel campaign communication across social and paid channels
