Hero Banner Copy Creation for Microsoft direct store
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Defined key product metrics, validation frameworks, and iteration roadmaps for SaaS, AI, and fintech environments. Focused on measurable UX outcomes, user testing protocols, and long-term design system scalability."
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64
“Amazon gets millions of organic visitors… without following your SEO ‘best practices’.”
:Analyzed Photoshop on iPhone’s 2025 launch impact on Adobe Home, covering CTR, CVR, traffic, orders, and referrals. Found strong engagement but weak conversions, order declines, and trial churn, with recommendations for A/B testing, nurture flows, and benchmarking against Acrobat.
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Currently also working on my degree and was awarded the President's List Honors!!