GoodLives Mental Health Platform UI/UX Design

Portfolio project

Gauravi Kumari

View completed work

GoodLives Mental Health Platform UI/UX Case Study Gauravi Kumari UX/UI Designer | Product Designer

The challenge Users seeking therapy face several barriers:

Too many therapist options with no clarity

Fear of being judged

Concerns about data privacy

Complex onboarding flows

Clinical interfaces that feel cold and intimidating

Current platforms either:

Feel transactional and impersonal

Overwhelm users with choices

Or focus more on meditation than real therapy access

This problem is urgent due to increasing anxiety, burnout, and loneliness among Gen Z and millenials Target users Primary Group:  Young professionals (22–35) in urban cities  Psychographics:

Ambitious but stressed

Open to therapy but hesitant

Fear being judged

Want emotional safety 

Tech Behavior:

High digital fluency

Use 8–10 apps daily

Comfortable with subscriptions 

Mental Health Awareness:

Moderate to high

Aware of anxiety/depression

Unsure how to start therapy

Research and discovery Research Objectives

Understand hesitation around therapy apps

Identify drop-off points in booking sessions

Explore trust and privacy concerns 

Research Methods User Interviews

12 participants (22–34 age range)

30–45 minute remote sessions

Questions focused on therapy experiences, fears, and digital behavior 

Competitive Analysis

BetterHelp

Talkspace

Headspace

Calm 

What they do well:

Clean UI

Strong branding

Easy onboarding 

Gaps identified:

Too many therapist choices without guidance

Clinical tone

Weak personalization 

Surveys

84 responses

63% said “I don’t know how to choose the right therapist.”

57% feared data misuse

Key Insights
Insight #1: Users feel overwhelmed by too many therapist options without guidance.
Insight #2: Privacy is a major emotional barrier before signup.
Insight #3: Clinical dashboards increase anxiety instead of reducing it.
Insight #4: Users prefer warm, human language over medical terminology.

Design Principles  Trust & Privacy: Transparent data policies, secure login, clear therapist verification badges  Simplicity: Guided therapist matching instead of open marketplace  Empathy: Warm copywriting and calming UI  Accessibility: Readable typography, strong contrast, scalable text  Community: Tracking progress, sharing insights anonomysly