`Sadu Code - Doha: Where Qatari Heritage Writes the Future ✏️
I've lived in Doha for a long time, watching Sadu weaving - beige desert wool, red diamonds from majlis tents, stories woven in thread.
For the Recraft Styles Challenge, I turned that observation into a style: Sadu Code - Doha
My style captures:
Natural beige wool texture (Al Sadu)
Traditional red diamond motifs
Frayed, hand-woven edges
Qatar's desert minimalism
Here my Sadu style transforms everyday pencils into cultural artifacts - as if heritage itself is writing.
All generated in Recraft from my Sadu style reference.
#recraftstyleschallenge #qatariheritage #sadu #doha`;
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Pertamina x Lamborghini — $16.9M Brand Equity & Sales
Mandate: Drive premium fuel growth by positioning Pertamina through supercar aspiration.
Focus: Brand equity strategy, premium partnership architecture, campaign that converts supercar dream into fuel sales.
Outcome: $16.9M in brand equity & sales — premium fuel via supercar dream.
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Ponder is a mental well-being app that offers personalized therapeutic guidance and emotional support through voice or text interactions. It helps users manage stress, self-reflect, and build mental clarity with tools like mindfulness exercises and tailored advice. Designed as a supplement to therapy, it prioritizes privacy and is available on both iOS and Android.
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E-commerce websites for luxury brands need to feel as premium as the products themselves. With AURELLE, I designed a high-end luxury jewellery store that balances timeless, elegant aesthetics with a smooth, interactive shopping experience.
• Premium Visual Glassmorphism: Features stunning transparent card layouts and soft, warm tones that reflect luxury and sophistication.
• Complete E-Commerce Flow: Includes clean product categories, a featured collection slider, an interactive product page with size selectors, a seamless cart, and a detailed checkout process.
• Fluid Mobile Design: The upscale desktop layout scales effortlessly to mobile, keeping the high-end boutique feel intact.
• Tech Stack: Built with HTML5, CSS3, JavaScript, and powered by a MongoDB database for smooth data management.
AURELLE proves that digital luxury shopping can feel as authentic as walking into a real high-end boutique.
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Trilingual technical localization, engineering terminology verification, and visual layout formatting for the ECO-SHREDDER 500X industrial waste recycling system. Streamlined environmental and mechanical specifications, start-up procedures, and critical hazard warnings into high-fidelity English, French, and Arabic. Aligned all localized text and maintenance tables with international environmental compliance frameworks and ISO 14001 certification standards.
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Healthy Snack Brand – Social Media Content Design
A creative social media campaign concept for a healthy snack brand, featuring Instagram posts, promotional visuals, product-focused content and engaging snack ideas.
Designed with a fresh, natural aesthetic using soft green and beige tones to create a cohesive and appealing brand identity.
This personal portfolio project showcases my skills in social media design, visual content creation and creative branding.
Tools: Canva, PicsArt.
Personal concept project – not commissioned client work.
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I create professional, engaging, and visually appealing videos for companies and brands using AI-powered tools and industry-standard editing software. From promotional videos, social media reels, and brand advertisements to creative storytelling and product videos, I transform ideas into impactful visual content that strengthens brand identity and audience engagement.
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Luxury Birthday Cake – Food Advertising Design
A premium advertising concept for a luxury birthday cake, featuring elegant styling, soft lighting, and a clean composition.
This visual is designed to showcase the beauty and details of the cake while creating an attractive presentation for social media and bakery promotions.
Project Type: Personal Concept Project
Services: Food Advertising, Product Photography, Social Media Design.😍
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