Direct Response Copywriting Projects

Direct Response Copywriting ProjectsDirect Response Copywriting Projects

From Zero to Razor-Sharp Brand Identity

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Cover image for Membership Referral Program - Email Campaign Launch for CILA

Membership Referral Program - Email Campaign Launch for CILA

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Cover image for Pagedeck Listicle: M3tapooch Conversion Copywriting

Pagedeck Listicle: M3tapooch Conversion Copywriting

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Cover image for AI Business Workshop Landing Page Design

AI Business Workshop Landing Page Design

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Cover image for Launch Copywriting
Industry: Real Estate Agent
Role:

Launch Copywriting Industry: Real Estate Agent Role: Direct-Response Copywriter, Email Copywriter, Sales Copywriter I worked with a real estate agent to write her 3-step marketing funnel, including the main sales page and upsell page, as well as a variety of email sequences to launch and nurture both her email list and past customers down the funnel. The problem: She is an industry expert, but had never created an online course before and had no idea how to market herself. What I did: I used her already-built-out strategy to make her sales pages and emails as compelling as possible, so her ICP would be excited to buy from her. You can read every piece of the copy I wrote here: https://drive.google.com/drive/folders/1QYjyCB3MPMu5jtd_UYg4evYypfT2Hueb?usp=sharing

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Native Advertorial Page for KURA Brand in Replo

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Cover image for We audited the client's existing

We audited the client's existing ad creatives, identified key creative and performance issues, and developed improved versions based on a stronger creative strategy. The project included side-by-side creative analysis, performance-focused improvements, and multiple hook variations designed to improve attention, engagement, and conversion potential.

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Cover image for Sales Page for Zen

Sales Page for Zen

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Cover image for Full-Funnel Optimization for a High-Ticket Performance Coach

Full-Funnel Optimization for a High-Ticket Performance Coach

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Cover image for If you're not applying to jobs using @Replit, you're doing i...

If you're not applying to jobs using @Replit, you're doing it wrong. My customized cover letter: https://targeting-charity--hartmanntjark.replit.app/ My customized fundraising campaign that the company simply wanted copy for... not a full blown website that could literally pull in customers right now if I simply click a button lol: https://healing-heart-campaign--hartmanntjark.replit.app/ This is 2026.

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Cover image for I write conversion focused copy

I write conversion focused copy for websites and landing pages, homepage messaging, service pages, pricing sections, and calls to action that guide visitors toward booking or buying, without sounding pushy or robotic. Recent project: I wrote full website copy for a US based service business. The new copy contributed to a 30% increase in revenue after launch. What you get: - Clear, benefit focused copy for every page - Headlines and CTAs built to convert - Copy that matches your brand's tone - Fast, friendly communication throughout Send me a message with details about your business and I'll get started.

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Cover image for Created a UGC ad script

Created a UGC ad script concept for a children's gaming safety app, focusing on the concerns parents have about their children's online gaming experience. The project includes 3 creative angles, conversational spokesperson dialogue, scene-by-scene direction, precise timing, and on-screen text cues. The scripts are designed to feel authentic and relatable while communicating the importance of safer gaming in a clear, engaging way.

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Cover image for Mock case study of how I repurpose content for ads

Mock case study of how I repurpose content for ads

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Cover image for Email Sequence for Hair Oil Promotion

Email Sequence for Hair Oil Promotion

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Cover image for Facebook ad copy

Facebook ad copy

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Cover image for Interactive Fitness UGC Ad |

Interactive Fitness UGC Ad | Posture Corrector Concept & Direct-Response Editing Goal: Create an engaging, native-looking direct-response UGC ad for a wellness/fitness wearable. The objective was to build a highly relatable problem-solution narrative while keeping the visual style organic and grounded to maximize viewer trust. Creative Strategy & Framework: - Relatable Pain-Point Hook: Opens with a highly visual, emotionally triggering scenario paired with realistic B-roll to instantly capture the target audience's attention. - Interactive Call-to-Action: Breaks the fourth wall by commanding the viewer to physically engage with the ad mid-video. This physical interaction drastically increases retention and primes the viewer for the final link-in-bio pitch. - Strategic B-Roll & Sound Design: Utilizes clean B-roll cutaways (laptop slouching, anatomical alignment animations) paired with crisp sound effects (camera shutters, sci-fi alignment sounds) to visually explain the product without cluttering the screen with text. - Natural Color Grading: Applied subtle color correction to maintain a healthy, native, organic feel without looking heavily filtered or over-produced. Disclaimer: This video features a mock product and was created solely for portfolio, concept testing, and creative showcase purposes. It does not represent an active commercial product or brand partnership.

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