Freelance Brand Audit (Writing)s

Freelance Brand Audit (Writing)sFreelance Brand Audit (Writing)s

Projects People

Heed Collective

Building cultures through Brand Systems

$50k+: Earned

10x: Hired

5.0: Rating

565: Followers

Top

Building cultures through Brand Systems

Brand Identity for The Key

21

184

Cover image for Discover COCO: Minimalist Packaging with Intentional Design

What if minimalism isn’t less — but more intentional? This is COCO — a finished packaging system built on restraint. Clean hierarchy, deliberate typography, purposeful whitespace,reduced elements. But the key shift is here: → material becomes the design. → The aluminum isn’t just a container it defines the color, the light, the presence. A few intentional decisions: 1. Removing everything that didn’t carry meaning 2. letting hierarchy guide instead of decorate 3. treating material as the primary visual layer For me, minimalism is not less design — it’s more attention to every detail.

48

113

6.7K

Cover image for Curious: What’s missing in most

Curious: What’s missing in most brand systems, in your opinion? For me, the brand guidelines system we develop at Heed Collective (https://www.instagram.com/heedcollective_/) must be a living document — one that supports the brand in real decision-making, across teams, contexts, and moments of growth. Building structures that guide how a brand behaves, adapts, and scales across every touchpoint. What makes it work: — decision-making logic, not just rules — flexible systems, not static files — consistency with room to evolve We don’t launch brands — we build culture for humans, ethically. And one thing we always add: → Brand Culture Layer — translating strategy into how the brand speaks, acts, and shows up in the world.

1

37

123

6.9K

Cover image for It all starts with strategy

It all starts with strategy — and grows into a visual system. Our work for Specialty Coffee Cosmetics COCO began with clarity: defining positioning, tone, and the deeper narrative behind the brand. From there, the visual language emerged — not as decoration, but as a natural extension of meaning. Brand is not what you design first. It’s what you understand first. Then you build.

8

46

5.4K

Brand Audit (Writing)(1)

proAmsterdam, Netherlands

Make your brand standout

$10k+: Earned

4x: Hired

4.9: Rating

431: Followers

expert

expert

+1

Make your brand standout

22

805

Cover image for Sticker design.

Sticker design.

26

710

31

692

Cover image for Branding Guidelines

Branding Guidelines

1

24

730

Brand Audit (Writing)(4)

proNew York, USA

Marketing strategist + brand storyteller

1x: Hired

5.0: Rating

5: Followers

Marketing strategist + brand storyteller

Cover image for CureValue.org Website UX and Copy Enhancement

CureValue.org Website UX and Copy Enhancement

0

21

Cover image for Full-Funnel Local Authority: Organic Search to Automated Sales

Full-Funnel Local Authority: Organic Search to Automated Sales

0

7

Cover image for Social Media Strategy for Off-Broadway Play

Social Media Strategy for Off-Broadway Play

0

25

Cover image for Integrated Marketing Campaign for Documentary Resource Suite

Integrated Marketing Campaign for Documentary Resource Suite

0

6

Brand Audit (Writing)(1)

proDublin, Ireland

Your Copywriting, Naming & Branding Expert

$10k+: Earned

16x: Hired

5.0: Rating

40: Followers

Your Copywriting, Naming & Branding Expert

Cover image for Beezy

0

5

Cover image for Lab Stellar

0

9

Cover image for TOAST & TANGO

2

30

Cover image for PANTHIUM

2

40

Brand Audit (Writing)(2)

proMumbai, India

Content writer who thinks in Strategy, Story, and Design

1x: Hired

1: Followers

Content writer who thinks in Strategy, Story, and Design

Cover image for Social Media Content: Breaking down

Social Media Content: Breaking down complex topics into engaging, easy to understand content. Overview🙌 This social media series was created to make ABA therapy concepts more accessible for parents, caregivers, and educators through visually engaging carousel content. Each post combines simple language, structured information, and playful design elements to transform educational content into something audiences are more likely to save, share, and revisit. Strategy🚀 • Simplified clinical concepts into bite sized, digestible learning moments. • Used carousel formats to increase engagement and encourage longer time spent on content. • Built a cohesive visual system with bright colors, organic shapes, and clear information hierarchy. • Designed every post to educate first while positioning the brand as a trusted resource for families. Skills🧠 • Content Strategy • Educational Copywriting • Social Media Strategy • Carousel Design • Canva Design • Brand Messaging

0

37

Cover image for Social Media content (Educational Content

Social Media content (Educational Content Series): Turning everyday parenting moments into meaningful educational content. Overview🔥 This content series was designed to help parents and caregivers understand how simple daily routines can become opportunities for learning, communication, and skill development through ABA therapy. Rather than relying on clinical language, the content translates therapeutic concepts into familiar, relatable scenarios, making the information more approachable and actionable for families. Strategy🚀 • Simplified evidence based concepts into practical, everyday parenting tips. • Used carousel storytelling to encourage users to swipe, learn, and save the content for future reference. • Combined warm illustrations, soft color palettes, and friendly typography to create an approachable, family focused visual identity. • Structured each post around a common household activity, connecting real life routines with therapeutic outcomes to increase relatability and engagement. Skills🧠 • Content Strategy • Educational Copywriting • Social Media Strategy • Carousel Design • Parent Focused Messaging • Brand Consistency

0

42

Cover image for Recruitment Campaign: Attracting the right

Recruitment Campaign: Attracting the right clinicians through thoughtful employer branding. Overview🙌 This recruitment campaign was designed to help a therapy practice stand out in a competitive hiring market by moving beyond generic job listings and creating a brand experience that reflects the organization's culture, values, and mission. The goal was to attract clinicians who resonate with the practice's approach while making essential information easy to scan and understand. Strategy🚀 • Reframed the hiring process as a brand storytelling opportunity rather than a traditional job advertisement. • Organized key information into clear, digestible sections using intentional typography and visual hierarchy. • Combined warm photography, earthy tones, and editorial layouts to communicate professionalism, trust, and human connection. • Highlighted culture, flexibility, and long term growth opportunities to appeal to value aligned candidates instead of simply listing qualifications. Skills🧠 • Content Strategy • Employer Branding • Recruitment Marketing • Copywriting • Information Architecture • Canva Design • Creative Direction • Brand Messaging

0

49

Cover image for Building meaningful conversations through relatable

Building meaningful conversations through relatable storytelling. Overview🙌 This content series was created for a psychotherapy practice with the goal of making conversations around relationships, dating, and personal growth feel approachable and emotionally authentic. Rather than promoting therapy directly, the content invites audiences to reflect on their own experiences, positioning the practice as a trusted guide rather than a service provider. Strategy🚀 • Focused on conversation driven headlines that spark curiosity and encourage sharing. • Used lifestyle imagery and editorial typography to create an elevated, magazine inspired aesthetic. • Balanced educational value with relatable storytelling to make mental health topics feel accessible and less clinical. • Created content designed to build trust, increase engagement, and nurture long term brand awareness through consistent organic messaging. Skills🧠 • Content Strategy • Social Media Strategy • Brand Messaging • Content Writing • Canva Design • Creative Direction • Organic Marketing

0

19

Brand Audit (Writing)(3)

Alexander Сухач

AI Content Producer & Cinematic Artist

11: Followers

AI Content Producer & Cinematic Artist

Cover image for ryna Olkhovska — "Svitlo" (Light)

ryna Olkhovska — "Svitlo" (Light) | Official AI Visual Interpretation ✨🇺🇦 Project Description A cinematic visual journey for the original song "Svitlo" (Light) by Ukrainian artist Iryna Olkhovska. This project was a creative challenge: to translate the raw, deep emotions of the lyrics and music into a high-fidelity visual language using generative AI. The Creative Intent: Each frame is an attempt to "feel" the music and manifest it through imagery. I focused on the symbolic transition from darkness to light, using ethereal textures and rhythmic camera movements to mirror the song's soul. Special thanks to Iryna Olkhovska for the trust and inspiration! 🙏

2

183

Cover image for Dare to Be Tender" —

Dare to Be Tender" — A Concept for a French Maître Chocolatier 👨‍🍳🇫🇷🍫A cinematic AI-driven visual exploration created as a personal concept for a close friend and professional pastry chef based in France. This project bridges the gap between traditional French artisanal craftsmanship and next-generation AI cinematography. The Creative Vision: Inspired by the legendary Milka brand and the high standards of French confectionery, this film is an artistic experiment in "appetite appeal." I aimed to capture the soul of the Alps and the delicate textures of handmade chocolate, creating a visual "love letter" to the craft. This is a non-commercial, collaborative vision designed to showcase how AI can elevate the storytelling of artisanal brands.

2

191

Cover image for LUMÉ — AI Cinematic Jewelry

LUMÉ — AI Cinematic Jewelry Commercial AI-generated cinematic promotional video for a luxury jewelry brand. Concept, art direction and production entirely created with AI tools: Image generation — ChatGPT (DALL-E) Video generation — Kling AI

3

6

305

Cover image for AI Cinematic Dark Angel Transformation Sequence Unveiled

Dark Angel Transformation — AI Cinematic Sequence “A cinematic AI transformation sequence exploring the transition from light to darkness through atmospheric visual storytelling.”

2

125

Brand Audit (Writing)(2)

Helping Wellness Brands Turn Visitors Into Clients

New to Contra

Helping Wellness Brands Turn Visitors Into Clients

Cover image for Just a few of testimonials

Just a few of testimonials from some of my favourite clients.

0

42

Cover image for Testimonals from Liam and Bassanti

Video

Testimonals from Liam and Bassanti Video and written testimonials from wellness founders after working with me on website rewrites, messaging strategy and welcome sequences. Both clients came to me because their messaging no longer reflected the depth of their or connected clearly with the right audience. Instead of using generic templates, I studied their tone, audience, offers and brand personality to create copy that sounded natural, emotionally clear and conversion-focused. The result was messaging felt more aligned, more trustworthy and more representative of who they actually are as founders and businesses.

0

41

Cover image for Bassanti Pathak Homepage Copy Rewrite
Complete

Bassanti Pathak Homepage Copy Rewrite Complete homepage rewrite and conversion strategy redesign for NeuriVeda by Pathak Yoga - a neuroscience-led corporate wellbeing and performance company. The original website contained strong expertise, but the messaging lacked positioning clarity, audience specificity and strategic conversion flow for HR leaders and corporate decision-makers. This project focused on transforming on the homepage into a high-trust, mechanism-led performance brand by: * Repositioning the offer around nervous system performance and workplace outcomes. * Creating stronger audience identification and emotional relevance * Building a clearer "why it works" mechanism * Improving trust architecture using testimonials, proof and founder authority * Restructuring the persuasion flow to reduce buying resistance * Strengthening CTA strategy and consultation positioning The slides shown demonstrate the strategic before and after transformation process used to improve clarity, differentiation, trust and conversion potential.

0

46

Cover image for Liam Dragwidge Homepage Copy Rewrite
This

Liam Dragwidge Homepage Copy Rewrite This homepage was part of a larger mutli-page website rewrite project for Breathe Free Movement. The full projects included core website pages and a new charity-focused page, but this portfolio sample focuses on the homepage transformation.

1

53

Brand Audit (Writing)(4)

Coimbatore, India

Culture-first Studio: Strategy, Socials & Video Production

New to Contra

Culture-first Studio: Strategy, Socials & Video Production

Brand Book - Kaapi Stop

0

7

Brand Book - Naaval Properties

0

12

Cover image for Creative Portfolio

Creative Portfolio

0

7

Cover image for Campaign Strategy - Real n Rare

Campaign Strategy - Real n Rare

0

13

Brand Audit (Writing)(2)