Freelance Brand Audit (Writing)s

Freelance Brand Audit (Writing)sFreelance Brand Audit (Writing)s

Projects People

Anna Gudvin · Heed Collective

Brand Director & Identity Architect

$5k+: Earned

8x: Hired

5.0: Rating

303: Followers

Top

Brand Director & Identity Architect

Brand Identity for The Key

12

76

BTS: Editing My Personal Website on Readymag. I’m a Brand & Design Director — my language is aesthetics, colors, layouts, fonts, visuals. But definitely NOT CODE. So when I was choosing a platform for my personal website, I went for what feels closest to how my creative brain works. For me, that’s Readymag. My favorite thing about it? How easily I can edit and adjust layouts for web and desktop. It genuinely feels like working with a canvas, not a rigid website builder. I can move elements freely, experiment with spacing, shift rhythm, refine typography… It’s intuitive and lets me stay in design mode — not learning website development mode.

55

129

3.9K

Cover image for Together with @Stacy · Heed Collective we worked on the Ażtu...

Together with @Stacy · Heed Collective we worked on the Ażtunagle (ad production cretive agency) website, we wanted the portfolio to feel engaging without stealing the spotlight. That’s why we focused on rhythm, structure, and interactions that guide visitors naturally through the work — keeping the projects in focus while still giving the page its own character. #ShareYourWork (https://www.instagram.com/explore/tags/shareyourwork/)

1

3

32

1.6K

Cover image for ClicBeat Pitch Deck Redesign

ClicBeat Pitch Deck Redesign

18

119

Brand Audit (Writing)(1)

PROAmsterdam, Netherlands

Make your brand standout

$1k+: Earned

3x: Hired

5.0: Rating

150: Followers

expert

Expert

Make your brand standout

22

355

Cover image for Sticker design.

Sticker design.

26

315

31

327

Cover image for Branding Guidelines

Branding Guidelines

1

23

329

Brand Audit (Writing)(4)

PRODublin, Ireland

Your Copywriting, Naming & Branding Expert

$10k+: Earned

18x: Hired

5.0: Rating

36: Followers

Your Copywriting, Naming & Branding Expert

Cover image for Beezy

0

1

Cover image for Lab Stellar

0

2

Cover image for TOAST & TANGO

2

23

Cover image for PANTHIUM

2

29

Brand Audit (Writing)(2)

PRONew York, USA

Marketing strategist + brand storyteller

1x: Hired

5.0: Rating

4: Followers

Marketing strategist + brand storyteller

Cover image for CureValue.org Website UX and Copy Enhancement

CureValue.org Website UX and Copy Enhancement

0

13

Cover image for Social Media Strategy for Off-Broadway Play

Social Media Strategy for Off-Broadway Play

0

13

Cover image for Integrated Marketing Campaign for Documentary Resource Suite

Integrated Marketing Campaign for Documentary Resource Suite

0

2

Cover image for Email Newsletter Relaunch for Social Justice Nonprofit

Email Newsletter Relaunch for Social Justice Nonprofit

0

4

Brand Audit (Writing)(1)

PROVirginia, USA

Brand Strategist & Copywriter for DTC Brands

$25k+: Earned

18x: Hired

5.0: Rating

120: Followers

Brand Strategist & Copywriter for DTC Brands

Cover image for This project had my heart

This project had my heart 😌 I had the absolute JOY of working with SpokesPup, an inclusivity-focused pet brand. They had a brilliant product but needed repositioning to reach more dog owners. Plus I'm obsessed with their mission: every dog deserves a voice. I worked on: - Brand Strategy - Messaging - Brand Voice This one reminded me why I love repositioning work. Taking something functional and giving it emotional weight. The insanely talented @Sabrina Polanco brought this world to life visually 💛

1

39

120

660

Firstly Brand Repositioning and Naming

6

52

SpokesPup | Brand Strategy, Messaging, Tone of Voice

1

4

43

ForKeeps Brand Strategy, Messaging & Naming

45

490

Brand Audit (Writing)(1)

Zagreb, Croatia

🔍 Research-Driven Brand & Business Strategies

5.0: Rating

8: Followers

🔍 Research-Driven Brand & Business Strategies

Cover image for Writing & Content Development for Life Sciences and Health Tech.

Writing & Content Development for Life Sciences and Health Tech.

0

4

Cover image for UNICEF - Communications Planning for Social Impact

UNICEF - Communications Planning for Social Impact

1

1

24

Cover image for Tailored Go-To-Market Strategy for Global Expansion

Tailored Go-To-Market Strategy for Global Expansion

0

10

Competitive Market Analysis for eCommerce Brand

0

12

Brand Audit (Writing)(1)

Perri Stausholm

PROProvidence, USA

Offbeat marketing campaigns that make money.

Offbeat marketing campaigns that make money.

Cover image for Health & Wellness Focus

Health & Wellness Focus

1

11

Cover image for Web Build & Web Redesign

Web Build & Web Redesign

0

1

Cover image for Sound Up! Tiktoks + Reels

Sound Up! Tiktoks + Reels

0

11

Cover image for Impact Driven + Human-Centered Work

Impact Driven + Human-Centered Work

0

4

Brand Audit (Writing)(1)

PRO

Senior Designer focused on insight-driven solutions.

28: Followers

Senior Designer focused on insight-driven solutions.

Ripe Skateboards Brand Identity (Barcelona, Amsterdam) About Locking horns with poser-operated corporations that trespass on core skate culture, Ripe set out to discern themselves from US operated brands and revolutionize what competitive skate culture means, without Identity sacrificing authenticity. Challenges How might we sever Ripe from the present-day jock evolution in skateboarding, retrieve the essence that made European skating exclusive and design a brand identity that communicates what tight knit, Spanish skate teams represent? Idea With an already united brotherly culture in its DNA, we chose to blend Ripe’s cherished personality traits by creating a brand based off intense skating, a rebellious familia and a visual homage to Barcelona’s historically Gothic architectural tone with sharp edges throughout.

1

27

313

Cover image for Editorial design project showcasing the portfolio of French-...

Editorial design project showcasing the portfolio of French-based interior architect Olga Yanchuk. Full case study here: https://www.behance.net/gallery/239538495/Olga-Yanchuk-Interior-Design-Editorial-2025

0

43

Cover image for A sophisticated editorial design project showcasing the port...

A sophisticated editorial design project showcasing the portfolio of French-based interior architect Olga Yanchuk. This 42-page publication celebrates a refined collection of residential projects completed between 2018-2025, spanning locations from Moscow to Perpignan. The design employs custom-crafted grid systems that respond organically to each project's unique visual narrative. Full case study coming soon...

7

22

274

Cover image for Typographic animation Created in: Calvary Typeface: PP Machi...

Typographic animation Created in: Calvary Typeface: PP Machina by Pangram Pangram Creating dynamic movement in static layouts gives designs an energetic feel that I love.

1

7

221

Brand Audit (Writing)(1)