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Cover image for Facts don’t disappear. We make
Facts don’t disappear. We make sure of it. A project with a mission - fighting disinformation at a structural level. From the visual identity to the digital experience, every decision was shaped around making complex information feel clear. The moment @Nikolay Byutyunev presented the brand identity, the direction became undeniable. It gave us a foundation and a visual language we could carry through every touchpoint. Once the direction was defined, the focus shifted to shaping how people experience it on the web. That's where I came in, From analyzing competitors and mapping the flow to the final UI component and deployment. We challenged the brief, iterated rapidly, shifted, and adjusted where needed. Red Dot is finally live, and I can't wait to share the small design decisions behind the scenes that made the final experience what it is.
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Cover image for Here’s the strategy behind BLENDMODE - a brand built on bold...
Here’s the strategy behind BLENDMODE - a brand built on boldness, clarity, and structure. I shaped the identity around a monochrome base with one strong accent to keep it sharp and architectural. → Headings: bold, uppercase, unapologetic. → Body: refined and clean to balance the energy. → Logo: the “N” subtly merges two shapes - a nod to how the brand blends creativity with precision. → Brand element: two structured squares coming together, reinforcing connection and form. Once the system was tight, I translated everything into a website with strong type, confident layouts, and interactions that match the brand’s personality. In the end, BLENDMODE stands as a consistent, intentional identity - bold expression supported by structure and clarity.
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