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Cover image for OntarioLandlord | SaaS Homepage UX/UI
OntarioLandlord | SaaS Homepage UX/UI & Conversion Redesign This project focused on redesigning the OntarioLandlord homepage to improve both user experience and conversion performance while maintaining the existing brand identity. Rather than simply refreshing the visual design, the objective was to clarify the value proposition, strengthen trust, improve content hierarchy, and create a clearer path toward product adoption and demo requests. The redesign transformed a feature-focused homepage into a more strategic experience built around clarity, trust, proof, and action. Core Design Principles Clarity over complexity Trust before persuasion Value before features Proof before claims Guidance over friction Confidence through transparency Action through clear decision paths Key Improvements Repositioned the value proposition for greater clarity Improved conversion flow and CTA hierarchy Redesigned information architecture and content structure Enhanced trust, credibility, and product proof sections Created stronger problem-solution storytelling Improved visual hierarchy and readability Mobile-first UX considerations Developer-friendly implementation approach Tools Figma, UX/UI Design, CRO, Information Architecture, Wireframing, SaaS Design, Conversion Optimization Role Lead UX/UI & CRO Designer Deliverables Homepage Strategy, Wireframes, High-Fidelity UI Design, Conversion-Focused Content Structure, Responsive Layout System, and Developer Handoff Documentation.
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Cover image for Over the past several months
Over the past several months I’ve been focused on developing practical marketing frameworks designed specifically for service businesses. Many contractors and local service providers struggle with marketing not because they lack skill in their trade, but because maintaining consistent visibility in their market is difficult while running day-to-day operations. My work focuses on creating simple marketing systems that help businesses stay visible, communicate their expertise, and generate more customer conversations. This includes structured approaches to content strategy, short-form video communication, outreach systems, and marketing audits that identify opportunities for growth. I’m currently offering consulting sessions for service businesses that want to improve their marketing visibility.
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