Excited to join the challenge with this work.😍
Hauke Architecture & Interior Design — a premium firm from Mikołów, Poland that's challenging the rigid, corporate approach to architecture.
The challenge?
→ Most architecture logos feel cold and impersonal. Hauke needed something that reflected their philosophy: bold in form, simple in essence, deeply human in spirit.
The solution?
→ An icon inspired by the top view of a round house (humanity and openness) merged with vertical lines (architectural perspective). Abstract yet meaningful. Premium yet approachable.
Architecture should invite people in, not keep them at a distance.
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JOY FROM AFRICA TO THE WORLD
Writing a campaign that made Christmas feel like it actually belonged to Africa
Creative direction, manifesto, storytelling playbook, social, print, outdoor, film and UX copy for the V&A Waterfront's flagship festive campaign.
THE STORY
Joy from Africa to the World was already a beautiful idea when it came to me. My job was to build the world around it and make sure nothing got lost between the concept and the page.
At its heart was something genuinely radical: the belief that Africa doesn't need to borrow Christmas from anywhere else. That there is a way to celebrate this season that is rooted in craft, in community, in the particular magic that happens when African creativity is given room to breathe and be seen and celebrated on its own terms. Not as an exotic variation on someone else's tradition. As something original and alive and worth giving to the world.
My role was to take that idea and give it language.
I developed the full storytelling playbook that guided everyone working on the campaign, from illustrators to social media managers to event producers, giving them a shared creative language and a clear sense of what the campaign was really saying beneath the visuals. I wrote the manifesto "Between the Mountain and the Sea," a piece of prose that tried to capture Cape Town's soul at its most open and celebratory. I wrote across print, outdoor, social, digital and film, and developed the UX copy for the art installation wayfinding experience that brought visitors into the story physically, not just visually.
What made it work was not any single piece of writing. It was the coherence. Every word, in every place, coming from the same warm and generous place. Getting there meant murdering a great deal I was personally attached to.
It always does.
WHAT IT TAUGHT ME
That the best thing a writer can do with someone else's great idea is get out of the way of it, and quietly make sure it sounds as good as it looks.
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Foods Direct Branding
First Post in this awesome community!🙌🔥.
I am so excited to be here! 😃
In my latest work I recently partnered with Foods Direct, a leading supplier of retail glass products. Creating a refreshed brand identity as well as recreating their glass range in hyper realistic 3D, part of a larger design system built to scale with the brand in their new era.
I will share sneak peaks of the website design soon, we also have some motion graphics in the pipeline 😉 .
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BRAND IDENTITY & LOGO DESIGN
The Problem
Savora Table needed a distinctive brand identity that would capture the warmth, quality, and refined experience of modern dining while creating a strong and memorable visual presence.
The Solution
I developed a complete visual identity featuring an elegant logo, refined typography, a sophisticated colour palette, and branded assets including stationery, menus, packaging, and social media visuals.
The Result
The final identity creates a premium and cohesive brand experience that feels warm, authentic, and memorable across both digital and physical touchpoints.
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