This article was part of a larger project that was aimed at giving reasons why cyber securty was a lucrative career and that it was more attainable for mid-level career professionals looking to make career changes. Also, it provided descriptions on the types of educational programs and jobs that were emhasized in the piece.
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Alien Babez is an original character and lifestyle concept I created around individuality, imagination, and the idea that girls should never feel pressured to look or be like everyone else. The characters were designed to celebrate difference, whimsy, self-expression, and taking up space.
I developed the Alien Babez logo and character world, then expanded the concept into a collectible product system including dolls, packaging, stationery, backpacks, stickers, accessories, and back-to-school merchandise. The goal was to create something playful enough for younger girls while still feeling visually strong and collectible for teens and young adults.
At the center of the brand is a simple idea: for girls who were never meant to match.
My role: Creative Direction, Character Design, Brand Identity, Illustration, Product Concept, Packaging Direction, and Merchandise Design.
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